News & Announcements

Learn to Ski and Snowboard, the Snow Show & Sandy Relief

All good things come to an end, and 2013's Learn to Ski and Snowboard Month (LSSM), which has been driving thousands of lessons across the country this January, ends on the 31st.

But as every professional instructor knows, learning programs continue throughout the winter at venues throughout the U.S. Most ski and snowboard areas are open at least through March, and some stay open well into spring depending on snow conditions.

“There is plenty of time to practice newly-learned skills,” said Mary Jo Tarallo, LSSM director. “Super Bowl Sunday is an ideal day to hone new skills. Many venues have special offers because people tend not to go to the slopes that day.”

According to Tarallo, those who learned how to ski or snowboard during January might consider coming to the slopes in February and March with a friend who also wants to learn. The Bring a Friend Challenge continues until March 17.

Anyone who helps a friend or family member sign up for lessons from a professional instructor is eligible to win product and trip prizes from LSSM organizers. Grand Prize trips to Sun Valley, Idaho; Deer Valley and The Canyons in Utah; and Smugglers' Notch, Vermont, will be drawn after the Challenge ends on St. Patrick’s Day.

SIA Snow Show Hits Denver
Beginning this week, the 2013 SnowSports Industries America (SIA) Snow Show will bring to the Colorado Convention Center in Denver more than 19,000 attendees from the ski and snowboard world, including suppliers, retailers, reps, athletes, media, and the national PSIA-AASI staff.

The Show will feature 1,000+ ski and snowboard brands spanning 332,000+ square feet of exhibit space. Along with meeting with many of PSIA-AASI’s valuable suppliers and partners, we will be highlighting several hot new products and industry trends right here on homepage beginning Thursday, January 31.

From skis to snowboards to goggles and apparel, be sure and check back here for a sneak peek at some of the top gear you just might be rocking next year on the slopes. Connect to the Snow Show via Twitter hashtag #SIA13. Click here for more social media possibilities for the show.

Got Some Spare Coats for Hurricane Sandy Relief?
SIA is also spearheading a collection for children’s winter clothing to benefit kids who were impacted by Hurricane Sandy back in November. Even though the storm did its damage nearly three months ago, many of its victims are struggling to rebuild their homes and lives through the harsh winter, and SIA is asking members of the ski and snowboard industry if they can help.

A story in today’s Associations Now newsletter details how winter clothing donations will be accepted at the Snow Show, and also by mail through February 21. You can read the whole story by clicking here. For more information on how to donate, click here. If you're planning on attending the Snow Show, be sure to swing by the PSIA-AASI booth. We'd love to say "hi." (Upon entering the main show floor, turn right, then hang a left at Technica and we're two booths up, at #3908.)

- Peter Kray