Nick Herrin,
CEO

Email: nherrin@thesnowpros.org
Phone: 720.963.4833

Certifications
Alpine Level III, Children's Specialist 2; PSIA Alpine Team 2004 - 2016

What would you say to someone interested in learning to ski or snowboard?
What better activity to do when hanging out with friends. It is truly one the greatest ways to spend the winter months with friends.

Katrina Brinkerhoff,
Communications Specialist

Email: kbrinkerhoff@thesnowpros.org
Phone: 720.963.4825

Describe your role:
My role is to let people know about the benefits of taking a ski or snowboard lesson with a professional instructor. People who take lessons are more likely to return to the sport, and this helps grow the industry. I also assist with web stories and 32 Degrees magazine, so members can stay current with PSIA-AASI news and offerings.

Education & Certications :
Master of Arts, Communication, University of Colorado Denver; Bachelor of Arts, History, Reed College.

What would you say to someone interested in learning to ski or snowboard?
Learning how to ski (or ride) lets you get outside and spent time with friends and family. There is never a dull moment on the slopes. 

What's your favorite snowsports memory?
A weekend trip to Grand Targhee. The fog and snow destroyed any visibility, but the powder was deep, and the skiing was great. 

Lauren Cabe

Lauren Cabe,
Member Manager

Email:lcabe@thesnowpros.org
Phone: 720.963.4859

Education
BA in Outdoor Recreation Management and Environmental Education

What would you say to someone interested in learning to ski or snowboard?
Have fun, don’t be afraid to push yourself, and reward yourself with gummy bears on the chairlift; they make you ski better.

What's your favorite snowsports memory?
Skiing backcountry powder runs under the stars in Montana.

Matt Dirks
Director of Business Development

Email: mdirks@thesnowpros.org
Phone: 303.565.4020

Describe your role:
I manage the Official Supplier program, media sales, sponsorships and other areas of non-dues revenue.

What would you say to someone interested in learning to ski or snowboard?
It is pure freedom and nothing beats two feet of fresh powder on a blue bird day.

What's your favorite snowsports memory?
Taos, waking up and stepping out of my Dad’s VW bus we had camped in overnight into three feet of fresh powder. Waist deep in the parking lot!

Max Felix

Max Felix,
Merchandise Manager and Sponsorship Specialist

Email: mfelix@thesnowpros.org
Phone: 720.963.4858

Describe your role:
I'm responsible for planning the merchandise selection for the PSIA-AASI Accessories Catalog, managing the PSIA-AASI product warehouse in Lakewood, CO, and I'm the primary contact for official suppliers and sponsors that have product represented in the catalog.

What would you say to someone interested in learning to ski or snowboard?
It is a life-shaping sport that can provide a lifetime of adventure and fun for you, your family, and friends.

Mariah_IMG_8291

Mariah Feno,
Education Development Specialist

Email: mfeno@thesnowpros.org
Phone: 720.963.4801

Education & Certifications:
The Ohio Center for Broadcasting Denver Campus; Certification from ELearning Guild - Introduction to Instructional Design; and Certification from ELearning Guild - Using Neuroscience to Increase and Behavior Change

What would you say to someone interested in learning to ski or snowboard?
Just have fun with it! You’ll never know how much you love it until you try.

What's your favorite snowsports memory?
My dad taking me to Loveland Ski area to teach me how to ski for the first time.

Lauren Foster

Lauren Foster, 
Director of Member Services and Administration

Email: lfoster@thesnowpros.org
Phone: 720.963.4834

Describe your role: As Manager of Member Services, I work with divisons and national staff to ensure our members are receiving the support they need. I also assist Max, our Merchandsing Manager with warehouse duties, the catalog, and product decisions.

What would you say to someone interested in learning to ski or snowboard? 
No matter what ability you are there is something for everyone on the mountain. You can go at your own pace and just have fun!

What's your favorite snowsports memory? 
Skiing powder for the first time at Powderhorn in Grand Junction. What a rush!


Angie Meno Grummon
IT Project Manager

Email: ameno@thesnowpros.org
Phone: 720.963.4843

Describe your role: Technology coordination and support for division staff, website and database administration, and membership data analysis.

What would you say to someone interested in learning to ski or snowboard? 
Skiing and snowboarding can be fun and rewarding no matter your level of expertise. Don't be afraid to give it a try, even if you don’t consider yourself athletic or coordinated!

What's your favorite snowsports memory? 
Riding Long Shot at Snowmass in two feet of powder. My lack of experience meant it took hours, and at the bottom I was absolutely exhausted, but it was fun and exhilarating and totally worth it.

Michelle Hall

Michelle Hall,
Member  Services

Email: mhall@thesnowpros.org
Phone: 720.963.4839

Describe your role: IT Support / Member Services

What would you say to someone interested in learning to ski or snowboard?
Have as much fun as you can and don’t get discouraged. You’ll soon be wishing for snow.

CJ Lambrect

CJ Lambrecht,
Member Services Representative

Email: clambrecht@thesnowpros.org
Phone: 720.963.4860

Education
Montana State University (Bachelor’s degree in business management, with a minor in international business)

What would you say to someone interested in learning to ski or snowboard?
Might as well; you should try everything at least once.

Favorite snowsports memory:
It’s tough to pick a specific memory, but I would say in general my favorite snowsports memories come from all the days skiing Bridger with my college roommates before (or instead of) class. From the short lift lines to the long powder lines, there are no bad memories of that place.

Chip Powers,
Accounting Manager

Email: cpowers@thesnowpros.org
Phone: 720.963.4821

Describe your role:
I provide accounting support to the education, marketing, member services, and merchandising departments. I also work with the nine PSIA-AASI divisions to provide shared accounting reporting and assistance.

Education & Certificates:
Bachelor of Science, Business Administration, Colorado State University

What would you say to someone interested in learning to ski or snowboard?
It's the most fun you can have outdoors during the winter.

What's your favorite snowsports memory?
Being with friends and watching my son launch off the cornices into untracked powder.

Wendy Schrupp,
Executive Editor

Email: wschrupp@thesnowpros.org
Phone: 720.963.4827

Describe your role:
I'm part of a team that helps ensure PSIA-AASI's education materials and other communication vehicles fire on all cylinders. In all resources the association produces to aid the engagement and professional development of members - from 32 Degrees and the Accessories Catalog to the association's manuals, handbook, and other educational tools, I have a hand in coaxing out maximum clarity, accuracy, and stoke for teaching.

Education & Certificates:
Bachelor of Arts, Technical Journalism, Colorado State University

What would you say to someone interested in learning to ski or snowboard?
Skiing and riding is freedom in motion. And after all those years of shoveling snow, it's time you got to do something fun with it!

What's your favorite snowsports memory?
My first powder day on a snowboard, during a blizzard on Vail Mountain that postponed the day's races during the 1989 World Alpine Ski Championships. Couldn't see a thing, but it didn't matter.


Dave Schuiling

Dave Schuiling,
Director of Education

Email: dschuiling@thesnowpros.org
Phone: 720.963.4831

Describe your role:
Director of Education and Professional Development

Education & Certificates:
Alpine III, Snowboard III, Telemark III, Children's Specialist 2, Freestyle Specialist 2

What would you say to someone interested in learning to ski or snowboard?
Your future begins uphill, but the downhill spiral is worth the journey every time.

What's your favorite snowsports memory?
She said "yes" in the East Drain, Telluride, CO

Tom Spiess, 
Chief Financial Officer 

Email: tspiess@thesnowpros.org
Phone: 720.963.4820

What would you say to someone interested in learning to ski or snowboard?
You've really got to try this. You'll never regret it.

What's your favorite snowsports memory?
The first run I took with my daughters after they got out of ski school -- they were dying to show me all the stuff they had learned.


Susan Urbanczyk,
Director of Marketing & Communications

Email: surbanczyk@thesnowpros.org
Phone: 720.963.4824

Describe your role:
Oversee the marketing and communication efforts, including branding, digital marketing, membership marketing, online engagement, publishing and research efforts. Working with a great team of talented individuals, help plan and implement sales outreach and marketing and product development programs, that are targeted to existing and new markets. 

Education & Certificates:
Master of Science, Public Service Management; Bachelor of Arts, Corporate Communications & Journalism; Certified Association Executive (CAE); Certification in Web Authoring, Publishing and Designing.  Visit my LinkedIn profile.

What would you say to someone interested in learning to ski or snowboard?
You'll have a lot of fun, meet happy and positive people, create a lifetime of memories and see beautiful scenery.

What's your favorite snowsports memory?
I have two. Learning to ski from a family friend who taught at Wolf Creek and catching first chairs to ski knee-high powder through the trees. And then later, learning to snowboard and coming back to Wolf Creek to "surf" powder.

Ashley Woodard,
Digital Marketing Specialist

Email: awoodard@thesnowpros.org
Phone: 720.963.4826

Describe your role:
Using social media and The Community, I help PSIA-AASI members connect with their association and fellow snow pros. I also work with the education and publication staff members to show the public why lessons are important, and to get them excited about skiing and snowboarding.

What would you say to someone interested in learning to ski or snowboard?
It's awkward at first, but once you get the hang of it a whole new world is opened up to you. No sports offers a greater feeling of freedom.

What's your favorite snowsports memory?
Seeing how excited and proud my dad was when I completed my first series of parallel turns without "snowplowing."