1.Nick_Herrin_IMG_4967_WEB

Nick Herrin,
CEO

Email: nherrin@thesnowpros.org
Phone: 720.963.4833

Certifications
Alpine Level III, Children's Specialist 2; PSIA Alpine Team 2004 - 2016

What would you say to someone interested in learning to ski or snowboard?
What better activity to do when hanging out with friends. It is truly one the greatest ways to spend the winter months with friends.

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Tom Spiess, 
Chief Financial Officer 

Email: tspiess@thesnowpros.org
Phone: 720.963.4820

What would you say to someone interested in learning to ski or snowboard?
You've really got to try this. You'll never regret it.

What's your favorite snowsports memory?
The first run I tool with my my daughters after they got out of ski school -- they were dying to show me all the stuff they had learned.

Stephanie Alexander,
Special Projects Editor

Email: sprince@thesnowpros.org
Phone: 720.252.3516

Describe your role:
I assist in writing and editing for 32 Degrees Magazine, put together PSIA-AASI's annual report, edit education materials, and manage content on PSIA-AASI's website, to name a few things.

Education & Certifications
Bachelor of Arts, Technical Journalism, Colorado State University.

What would you say to someone interested in learning to ski or snowboard?
You don't have to be a great skier or snowboarder to have a ton of fun!

What's your favorite snowsports memory?
In the early '90s I was enrolled in Copper Choppers--a ski school program at Copper Mountain. For several winters, I spent every Saturday skiing with the same instructor and team of kids. It was such a blast and I improved so much every season. At the end of the day I loved meeting up with my dad to ski a few runs and show him my new tricks.

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Matt Dirks

Email: mdirks@thesnowpros.org
Phone: 303.565.4020

Describe your role:
I manage the Official Supplier program, media sales, sponsorships and other areas of non-dues revenue.

What would you say to someone interested in learning to ski or snowboard?
It is pure freedom and nothing beats two feet of fresh powder on a blue bird day.

What's your favorite snowsports memory?
Taos, waking up and stepping out of my Dad’s VW bus we had camped in overnight into three feet of fresh powder. Waist deep in the parking lot!

Max Felix,
Merchandise Manager and Sponsorship Specialist

Email: mfelix@thesnowpros.org
Phone: 303.969.0789

Describe your role:
I'm responsible for planning the merchandise selection for the PSIA-AASI Accessories Catalog, managing the PSIA-AASI product warehouse in Lakewood, CO, and I'm the primary contact for official suppliers and sponsors that have product represented in the catalog.

What would you say to someone interested in learning to ski or snowboard?
It is a life-shaping sport that can provide a lifetime of adventure and fun for you, your family, and friends.

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Lauren Foster, 
Manager of Member Services

Email: lfoster@thesnowpros.org
Phone: 720.963.4834

Describe your role:

What would you say to someone interested in learning to ski or snowboard?

What's your favorite snowsports memory?

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Michelle Hall,
Member  Services

Email: mhall@thesnowpros.org
Phone: 720.963.4839

Describe your role: IT Support / Member Services

What would you say to someone interested in learning to ski or snowboard?
Have as much fun as you can and don’t get discouraged. You’ll soon be wishing for snow.

Aleisha Padilla,
Education Development Specialist

Email: apadilla@thesnowpros.org
Phone: 720.963.4801

Describe your role:
I work with the PSIA-AASI Team, volunteers, and membership to create educational materials that enable instructors to continue with their professional development. These materials include technical manuals, handbooks, and other printed materials that enable instructors to continue their education. I also work to organize events such as National Academy where continuing education courses are offered to our membership.

Education & Certificates:

Master’s in Teaching and Learning, specializing in Organizational Leadership; BS, Political Science and Applied Communication

What would you say to someone interested in learning to ski or snowboard?
The people involved in snowsports are so amazing it is worth getting yourself involved just to be apart of a passionate community. It is also a great way to get outdoors and enjoy the fresh air!

What's your favorite snowsports memory?
The joy I felt when I made it down the mountain without falling a million times on my snowboard.

Chip Powers,
Accounting Manager

Email: cpowers@thesnowpros.org
Phone: 720.963.4821

Describe your role:
I provide accounting support to the education, marketing, member services, and merchandising departments. I also work with the nine PSIA-AASI divisions to provide shared accounting reporting and assistance.

Education & Certificates:
Bachelor of Science, Business Administration, Colorado State University

What would you say to someone interested in learning to ski or snowboard?
It's the most fun you can have outdoors during the winter.

What's your favorite snowsports memory?
Being with friends and watching my son launch off the cornices into untracked powder.

Wendy Schrupp,
Executive Editor

Email: wshrupp@thesnowpros.org
Phone: 720.963.4827

Describe your role:
I'm part of a team that helps ensure PSIA-AASI's education materials and other communication vehicles fire on all cylinders. In all resources the association produces to aid the engagement and professional development of members - from 32 Degrees and the Accessories Catalog to the association's manuals, handbook, and other educational tools, I have a hand in coaxing out maximum clarity, accuracy, and stoke for teaching.

Education & Certificates:
Bachelor of Arts, Technical Journalism, Colorado State University

What would you say to someone interested in learning to ski or snowboard?
Skiing and riding is freedom in motion. And after all those years of shoveling snow, it's time you got to something fun with it!

What's your favorite snowsports memory?
My first powder day on a snowboard, during a blizzard on Vail Mountain that postponed the day's races during the 1989 World Alpine Ski Championships. Couldn't see a thing, but it didn't matter.

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Dave Schuiling,
Director of Education

Email: dschuiling@thesnowpros.org
Phone: 970.963.4831

Describe your role:
Director of Education and Professional Development

Education & Certificates:
Alpine III, Snowboard III, Telemark III, Children's Specialist 2, Freestyle Specialist 2

What would you say to someone interested in learning to ski or snowboard? Your future begins uphill, but the downhill spiral is worth the journey every time. What's your favorite snowsports memory?
She said "yes" in the East Drain, Telluride, CO

Susan Urbanczyk,
Director of Membership Marketing and Communications

Email: surbanczyk@thesnowpros.org
Phone: 720.963.4824

Describe your role:
Oversee the marketing and communication efforts, including branding, digital marketing, membership marketing, online engagement, publishing and research efforts. Working with a great team of talented individuals, help plan and implement sales outreach and marketing and product development programs, that are targeted to existing and new markets. 

Education & Certificates:
Master of Science, Public Service Management; Bachelor of Arts, Corporate Communications & Journalism; Certified Association Executive (CAE); Certification in Web Authoring, Publishing and Designing.  Visit my LinkedIn profile.

What would you say to someone interested in learning to ski or snowboard?
You'll have a lot of fun, meet happy and positive people, create a lifetime of memories and see beautiful scenery.

What's your favorite snowsports memory?
I have two. Learning to ski from a family friend who taught at Wolf Creek and catching first chairs to ski knee-high powder through the trees. And then later, learning to snowboard and coming back to Wolf Creek to "surf" powder.

Ashley Woodard,
Digital Marketing Specialist

Email: awoodard@thesnowpros.org
Phone: 720.963.4826

Describe your role:
Using social media and The Community, I help PSIA-AASI members connect with their association and fellow snow pros. I also work with the education and publication staff members to show the public why lessons are important, and to get them excited about skiing and snowboarding.

What would you say to someone interested in learning to ski or snowboard?
It's awkward at first, but once you get the hang of it a whole new world is opened up to you. No sports offers a greater feeling of freedom.

What's your favorite snowsports memory?
Seeing how excited and proud my dad was when I completed my first series of parallel turns without "snowplowing."