PSIA-AASI

7.9.2009

Marketing Update

To understand the true essence of PSIA-AASI marketing, you really have to drop by the second floor of 133 S. Van Gordon Street in Lakewood, Colorado, and make your way back to the northwest corner of the building where this department makes its home. For it’s in this super-charged office space that narcissistic personality disorders, among other things, are born. Things such as member benefits, supplier pool agreements, consumer messages and the like – in short, the things that get people fired up about snowsports.

7.1.2009

Communications Update

As promised, here’s the fourth blog post on what your national association is up to as it moves beyond the recent BOD meeting and into the upcoming snowsports season.