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2.2.2012 SnowPro Update: SIA Snow Show Product Standouts
Judging from the number of PSIA Alpine Team and AASI Snowboard Team members who were present at the SIA Snow…
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7.16.2010
SnowPro Update: Horst to CO Ski Hall, Lindsey Vonn, Shaun White + Learn a Snowsport News
Horst Abraham headed to Colorado Ski Hall. Lindsey Vonn, Shaun White Score Big at the ESPYs. Plus Learn to Ski and Snowboard Month News!
Vail, Colo. (PSIA-AASI) - Ski instruction legend Horst Abraham will be among the six new inductees honored by the Colorado Ski & Snowboard Hall of Fame on November 6.
The six new members—Horst Abraham, Jake Burton Carpenter, Ernst Constam, Harry Frampton, Trygve Myhren, and Sandy Treat—will join a select group of snowsports visionaries who have made significant contributions to snowsports in Colorado. They will be honored during the 34th annual Colorado Ski & Snowboard Hall of Fame Induction Gala on November 6, 2010, at the Westin Westminster in Westminster, CO.
Here’s the official release: Horst Abraham is recognized as a sport builder and inspirational individual. He was born in Vienna, Austria in 1941, where he learned to ski on handcrafted wooden skis. Horst returned to Vienna after the war and began to re-write the script for ski teaching. Throughout the 1960’s, Horst’s work in the domain of ski methodology and technical thinking was beginning to be nationally recognized, and he assembled a group of experts to form the American Teaching Method (ATM). This was recognized as a major breakthrough in the field of ski instruction in the 1980’s. Since then, Horst has written Skiing Right, the official PSIA handbook of its time, published in 1983.
Burton Snowboards founder Jake Burton Carpenter is recognized as a sport builder. Constam, inventor of the overhead cable ski tow, is recognized as a pioneer. Frampton is recognized as a sport builder. A current managing partner of East West Partners, from 1982 to 1986, Frampton was instrumental in bringing both the 1989 and 1999 World Alpine Ski Championships to Vail and Beaver Creek.
Myhren was instrumental in making Paralympic skiing the first adaptive sport to be fully integrated into the Olympic programs. Treat volunteered for the 10th Mountain Division, the famed soldiers on skis who fought in World War II, and trained and instructed fellow troops at Camp Hale.
Learn to Ski and Snowboard Month
Lakewood, Colo. (PSIA-AASI) - Cultivator Advertising and Design has developed a new graphic look and messaging for Learn to Ski and Snowboard Month 2011, it was announced today by initiative organizers. Cultivator is based in Denver and is the agency of record for the Professional Ski Instructors of America-American Association of Snowboard Instructors (PSIA-AASI). Other clients include Keystone Resort in Colorado, Boa Technology, and New Belgium Brewing Company.
The agency created a new Learn to Ski and Snowboard Month logo and ads that will appear in numerous snowsports and general consumer magazines this winter. Design elements will be included in banner ads, buttons, and other collateral for use by initiative partners—including including resort associations, individual resorts, and other industry businesses participating in Learn to Ski and Snowboard Month. Industry trade media is supporting the initiative by running ads gratis in magazines and on websites. A Learn to Ski and Snowboard Month website will launch soon.
Using the theme, “Humans Were Never Meant to Hibernate,” the January promotion encourages children and adults to take ski and snowboard lessons. The campaign also reaches out to current participants who can “bring a friend” to try skiing and snowboarding or enhance their own skills through lessons from a professional instructor.
Lindsey Vonn, Shaun White Score Big at the ESPYs
Los Angeles (PSIA-AASI) - From the US Ski Team news desk: Three-time Audi FIS World Cup overall champion Lindsey Vonn (Vail, CO) was a big winner at the 18th annual ESPYS in Los Angeles Wednesday evening. The Olympic champion was named Best Female Athlete and Best Olympic Female Athlete.
Vonn was joined by Olympic teammate Shaun White (Carlsbad, CA) who also won two top prizes as Best Olympic Male Athlete and Best Male Action Sports Athlete, the fourth time he’s taken the action sports crown.
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