Press Room
Welcome to the PSIA-AASI Press Room! Here you will find recent press releases, contacts, links, and other resources to assist you in your research. To speak to a PSIA-AASI spokesperson directly, please call 303.987.9390 or email
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PSIA-AASI Fast Facts (PDF)
See press releases below
How can PSIA-AASI help snow, outdoors, recreation, sports, travel, and fitness writers?
We’re here to get people fired up about snowsports! In more official terms—as the United States’ professional ski and snowboard instructors credentialing body, PSIA-AASI is the last word on anything having to do with on-snow education. So if you’re writing about snowsports, we can provide you with the most official, up-to-date instruction expertise in the industry.
Where can I get more information about PSIA-AASI, or get in touch with a professional instructor?
Answers to many of your questions can be found here, at www.TheSnowPros.org, but if you need to speak to someone within the association, please send an email to
or call 303.987.9390. We can get you connected with instructors, PSIA-AASI Team members, education specialists, and other industry partners who can help you with your research.
How can I get a closer look at PSIA-AASI instruction?
We have a few special events that provide great insight into snowsports instruction. These include our PSIA-AASI Team Training each fall at Copper Mountain, Colo., the AASI Rider Rally each spring, and the PSIA National Academy, also held in the spring. Press is allowed at these events on a limited basis. To request credentials, please email
or call 303.987.9390.
Looking for a story idea?
Our most recent press releases are posted below, but we have much more going on than we could possibly include here—and that’s all year round! Want to know more about off-season training? We can refer you to one of our instruction and fitness experts. Curious about where to go and what to expect from a lesson? No one knows snowsports instruction better than PSIA-AASI. Want to know what gear instructors are using? We can direct you to our Official Suppliers.
PSIA-AASI in the News:
March 2, 2010
PSIA-AASI to Host Massive Snowsports Celebration at Snowmass
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) are hosting the biggest party in the history of snowsports instruction. Titled the 50/50—in celebration of five decades of instruction past and decades yet to come—members, guests, industry partners, and media are invited to join the associations for seven days of parties, skiing, riding, learning, and reminiscing at Colorado’s iconic Snowmass resort in April 2011. More . . .
March 1, 2010
Osprey Becomes Official Supplier to PSIA-AASI
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are pleased to announce the addition of Osprey Packs to their Official Supplier pool. Osprey, an innovator in the technical pack industry, has long supplied outdoor enthusiasts with award-winning gear, but will be the first supplier in this category for the snowsports instructors’ association—an eagerly awaited partnership for PSIA-AASI. More . . .
November 19, 2009
January is Learn a Snowsport Month!
The Professional Ski Instructors of America and American Association of Snowboard Instructors is excited to announce its continued sponsorship and promotion of the second annual Learn a Snowsport Month. This national initiative is organized by industry associations in an effort to increase public awareness of snowsports and encourage participation. For more information, visit www.LearnASnowsport.org.
October 27, 2009
PSIA-AASI Extends Official Supplier Partnership with Smith
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) have just extended their Official Supplier partnership with Smith Optics, Official Supplier of helmets and eyewear to the associations, through 2014. More . . .
October 19, 2009
Hestra Extends Partnership with PSIA-AASI through 2014
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) have extended their partnership with Hestra, an Official Supplier of gloves to the associations, through 2014. More . . .
September 24, 2009
Never Summer Industries Jumps into the AASI Official Supplier Pool
The American Association of Snowboard Instructors (AASI) is excited to announce the addition of Never Summer Industries to their Official Supplier Program. Colorado-based Never Summer joins the association’s expanding sponsor pool in the snowboard category. More . . .
May 6, 2009
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) are excited to announce their partnership with Ortovox USA, Inc. More . . .




