Press Room
Welcome to the PSIA-AASI Press Room! Here you will find recent press releases, contacts, links, and other resources to assist you in your research. To speak to a PSIA-AASI spokesperson directly, please call 303.987.9390 or email
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PSIA-AASI Fast Facts (PDF)
See press releases below
How can PSIA-AASI help snow, outdoors, recreation, sports, travel, and fitness writers?
We’re here to get people fired up about snowsports! In more official terms—as the United States’ professional ski and snowboard instructors credentialing body, PSIA-AASI is the last word on anything having to do with on-snow education. So if you’re writing about snowsports, we can provide you with the most official, up-to-date instruction expertise in the industry.
Where can I get more information about PSIA-AASI, or get in touch with a professional instructor?
Answers to many of your questions can be found here, at www.TheSnowPros.org, but if you need to speak to someone within the association, please send an email to
or call 303.987.9390. We can get you connected with instructors, PSIA-AASI Team members, education specialists, and other industry partners who can help you with your research.
How can I get a closer look at PSIA-AASI instruction?
We have a few special events that provide great insight into snowsports instruction. These include our PSIA-AASI Team Training each fall at Copper Mountain, Colo., the AASI Rider Rally each spring, and the PSIA National Academy, also held in the spring. Press is allowed at these events on a limited basis. To request credentials, please email
or call 303.987.9390.
Looking for a story idea?
Our most recent press releases are posted below, but we have much more going on than we could possibly include here—and that’s all year round! Want to know more about off-season training? We can refer you to one of our instruction and fitness experts. Curious about where to go and what to expect from a lesson? No one knows snowsports instruction better than PSIA-AASI. Want to know what gear instructors are using? We can direct you to our Official Suppliers.
PSIA-AASI in the News:
August 30, 2010
PSIA-AASI Welcomes New Staff Members
Preparations for the 2010-11 snowsport season are in full swing at the Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI), as evidenced by the recent hiring of four staffers to fill positions in the membership services, communications, and marketing departments. More…
July 29, 2010
Summer Means Partnership Renewals & New Official Suppliers for PSIA-AASI
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) have renewed their partnerships with Booster, Dale of Norway, Hestra, Patagonia, Reusch, Smith, Swany, Swix, Twenty-Two Designs, and V.I.O., and have added new official suppliers Eurosocks, Gibbon Slacklines, GoPro, Granger’s, Osprey, Todi, Uvex, VholdR, and Yaktrax. More . . .
July 27, 2010
GoPro Joins PSIA-AASI Official Supplier Pool
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) are excited to announce the addition of GoPro to their official supplier pool. GoPro, a leading manufacturer of wearable sports cameras, is known for its high definition HD HERO video cameras which record at 1080p/960p/720p at 30 and 60 frames per second and can shoot in 5mp photo mode every 2, 5, 10, 30, or 60 seconds. GoPro cameras record sound and allow easy playback as well as slow motion playback if action is recorded at 720p. GoPro HD video cameras offer all the tools an instructor needs when documenting a lesson. More . . .
July 27, 2010
V.I.O. and PSIA-AASI Renew Partnership
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) have renewed their partnership with technology supplier, V.I.O. V.I.O originally became an official supplier in 2007—their contract has been extended through 2011. The company, which manufactures point-of-view video cameras, has recently been joined in the technology category by GoPro and VholdR. More . . .
June 3, 2010
Eurosocks Joins PSIA-AASI Official Supplier Pool
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) have are proud to announce the addition of Eurosocks as an official supplier of ski and snowboard socks. Eurosocks, a longtime supplier of socks offered through the PSIA-AASI Accessories Catalog, will increase the scope of its involvement with PSIA-AASI in its official role. Eurosocks will be the first supplier in the sock category. More . . .
Yaktrax and Granger’s Sign on as Official Suppliers of PSIA and AASI
Implus brands Yaktrax and Granger’s are pleased to announce today they have signed a two-year agreement with the Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI). The official supplier sponsorship demonstrates Implus’ commitment to the snowsports industries and to building solid relationships with PSIA – AASI members. More . . .
March 18, 2010
Transpack Joins PSIA-AASI Official Supplier Pool
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) are excited to announce their partnership with Transpack. Transpack, a longtime supplier of boot bags offered through the PSIA-AASI Accessories Catalog, will increase the scope of its involvement with PSIA-AASI in its new role as Official Supplier of travel luggage. Transpack will be the first supplier in this category. More . . .
March 18, 2010
PSIA-AASI Executive Director Receives Leadership Honor
The American Society of Association Executives & The Center for Association Leadership (ASAE) has named PSIA-AASI Executive Director Mark Dorsey to its 2010 class of Fellows. Dorsey, who has served as PSIA-AASI’s executive director and chief executive officer since 2006, is one of just five inductees selected this year for the prestigious designation. The ASAE Fellows program recognizes individual accomplishments and contributions to the association community, and its members serve as ambassadors, role models, and mentors for the association community. More . . .
March 12, 2010
Gibbon Slacklines Becomes Official Supplier to PSIA-AASI
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are pleased to announce the addition of Gibbon Slacklines to their Official Supplier pool. Slacklining, redefined by Gibbon’s proprietary slackline system, has made the balancing act of walking a line of webbing held tight between two points—traditionally a pursuit of especially balanced athletes—accessible to outdoor enthusiasts of all abilities and disciplines. Gibbon will join Skier’s Edge as the second addition to PSIA-AASI’s training tools category. More . . .
March 2, 2010
PSIA-AASI to Host Massive Snowsports Celebration at Snowmass
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) are hosting the biggest party in the history of snowsports instruction. Titled the 50/50—in celebration of five decades of instruction past and decades yet to come—members, guests, industry partners, and media are invited to join the associations for seven days of parties, skiing, riding, learning, and reminiscing at Colorado’s iconic Snowmass resort in April 2011. More . . .
March 1, 2010
Osprey Becomes Official Supplier to PSIA-AASI
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are pleased to announce the addition of Osprey Packs to their Official Supplier pool. Osprey, an innovator in the technical pack industry, has long supplied outdoor enthusiasts with award-winning gear, but will be the first supplier in this category for the snowsports instructors’ association—an eagerly awaited partnership for PSIA-AASI. More . . .
November 19, 2009
January is Learn a Snowsport Month!
The Professional Ski Instructors of America and American Association of Snowboard Instructors is excited to announce its continued sponsorship and promotion of the second annual Learn a Snowsport Month. This national initiative is organized by industry associations in an effort to increase public awareness of snowsports and encourage participation. For more information, visit www.LearnASnowsport.org.
October 27, 2009
PSIA-AASI Extends Official Supplier Partnership with Smith
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) have just extended their Official Supplier partnership with Smith Optics, Official Supplier of helmets and eyewear to the associations, through 2014. More . . .
October 19, 2009
Hestra Extends Partnership with PSIA-AASI through 2014
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) have extended their partnership with Hestra, an Official Supplier of gloves to the associations, through 2014. More . . .
September 24, 2009
Never Summer Industries Jumps into the AASI Official Supplier Pool
The American Association of Snowboard Instructors (AASI) is excited to announce the addition of Never Summer Industries to their Official Supplier Program. Colorado-based Never Summer joins the association’s expanding sponsor pool in the snowboard category. More . . .
May 6, 2009
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) are excited to announce their partnership with Ortovox USA, Inc. More . . .