Press Room
Welcome to the PSIA-AASI Press Room! Here you will find recent press releases, contacts, links, and other resources to assist you in your research. To speak to a PSIA-AASI spokesperson directly, please call 303.987.9390 or email
.
PSIA-AASI Fast Facts (PDF)
See press releases below
How can PSIA-AASI help snow, outdoors, recreation, sports, travel, and fitness writers?
We’re here to get people fired up about snowsports! In more official terms—as the United States’ professional ski and snowboard instructors credentialing body, PSIA-AASI is the last word on anything having to do with on-snow education. So if you’re writing about snowsports, we can provide you with the most official, up-to-date instruction expertise in the industry.
Where can I get more information about PSIA-AASI, or get in touch with a professional instructor?
Answers to many of your questions can be found here, at www.TheSnowPros.org, but if you need to speak to someone within the association, please send an email to
or call 303.987.9390. We can get you connected with instructors, PSIA-AASI Team members, education specialists, and other industry partners who can help you with your research.
How can I get a closer look at PSIA-AASI instruction?
We have a few special events that provide great insight into snowsports instruction. These include our PSIA-AASI Team Training each fall at Copper Mountain, Colo., the AASI Rider Rally each spring, and the PSIA National Academy, also held in the spring. Press is allowed at these events on a limited basis. To request credentials, please email
or call 303.987.9390.
Looking for a story idea?
Our most recent press releases are posted below, but we have much more going on than we could possibly include here—and that’s all year round! Want to know more about off-season training? We can refer you to one of our instruction and fitness experts. Curious about where to go and what to expect from a lesson? No one knows snowsports instruction better than PSIA-AASI. Want to know what gear instructors are using? We can direct you to our Official Suppliers.
PSIA-AASI in the News:
January 25, 2012
Rossignol and PSIA-AASI Renew Official Supplier Partnership
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) are excited to announce the extension of their partnership with Rossignol as an Official Supplier of ski, snowboard, and nordic equipment through 2016. More…
January 24, 2012
REI and PSIA-AASI Partner for Snowsports Outdoor Education
PSIA-AASI (the Professional Ski Instructors of America and the American Association of Snowboard Instructors), a non-profit association representing 31,500 ski and snowboard instructors, has announced a pilot program in partnership with REI (Recreational Equipment, Inc.), a national retailer providing quality outdoor gear and clothing, to offer joint introductory ski and snowboard classes in February. More…
January 13, 2012
PSIA-AASI Releases E-Learning Module for Entry Level Instructors
In an effort to expand resources for those looking to become snowsports instructors, the Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) has launched the Entry Level Instructor’s Guide. More…
December 2, 2011
In recognition of a legacy with roots that reach back 50 years, the Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) has released a book chronicling the history of the association’s role in the evolution of snowsports. More…
November 16, 2011
RAMP Sports Becomes Official Supplier to PSIA-AASI
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) welcome RAMP Sports as an Official Supplier of skis and snowboards. More…
November 2, 2011
Adventure Film Selects PSIA-AASI Go With A Pro Clip for Festival Program
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are excited to announce their inclusion in the programming for this year’s Adventure Film Festival (AdventureFilm.org). More…
October 31, 2011
PSIA-AASI Realigns Staff Resources, Welcomes Deputy Executive Director
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are pleased to announce a realignment of national staff positions and departments. More…
October 25, 2011
Anonymous Donor Provides $200,000 Grant for PSIA-AASI Education Foundation Program Growth
The PSIA-AASI Education Foundation, a 501 (c) 3 charitable organization that supports PSIA-AASI, has received a $200,000 grant to support the growth of adaptive programs, consumer promotion, and professional development initiatives. More…
August 12, 2011
Bite Tech Joins as PSIA-AASI Official Supplier
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) welcome Bite Tech as the association’s first Official Supplier of performance mouthwear. More…
July 27, 2011
PSIA-AASI Welcomes Mountain Khakis as an Official Supplier
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are pleased to announce the addition of Mountain Khakis to their Official Supplier pool. More…
July 15, 2011
Atomic Skis & Snowboards Join the PSIA-AASI Official Supplier Pool
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) welcome Atomic as an Official Supplier of Ski & Snowboard equipment. More…
July 8, 2011
Reusch and Yakima Renew as PSIA-AASI Official Suppliers
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are happy to announce the renewal of Reusch and Yakima as Official Suppliers for the 2011-12 season. PSIA-AASI members can access pro offers for both companies through the member center at TheSnowPros.org.
July 6, 2011
Slingshot Sports Makes a Splash in the PSIA-AASI Official Supplier Pool
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are pleased to announce the addition of Slingshot Sports as an Official Supplier of Kiteboarding, Wakeboarding, and Stand-Up Paddleboarding equipment. More…
June 23, 2011
PSIA-AASI Renews Official Supplier Partnership with Subaru of America
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are proud to announce the extension of their partnership with Subaru of America (SOA) as their exclusive vehicle Official Supplier through 2016. More…
June 17, 2011
PSIA-AASI Welcomes HEAD USA as Official Supplier of Alpine Skis and Snowboard Equipment
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are excited to welcome HEAD USA as an Official Supplier of Alpine ski and snowboard equipment. More…
April 3, 2011
PSIA-AASI 50/50 Celebration Begins in Snowmass, Colorado
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) kick off their week-long 50/50 Celebration this Monday, April 4, in Snowmass, Colorado. More…
March 14, 2011
Harlacher Receives PSIA-AASI Lifetime Achievement Award
The Professional Ski Instructors of America (PSIA) and the American Association os Snowboard Instructors (AASI) are pleased to bestow the award for Lifetime Achievement on Joe Harlacher. More…
March 10, 2011
Anderson Receives PSIA-AASI Lifetime Achievement Award
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are pleased to bestow the award for Lifetime Achievement on Mark Anderson. More…
March 2, 2011
PSIA-AASI Renews Official Supplier Partnership with Patagonia
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are pleased to announce the extension of their partnership with Patagonia as exclusive Official Supplier of outerwear through 2015. More…
February 11, 2011
Swenor Becomes PSIA-AASI Official Supplier
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) are excited to welcome Swenor Rollerskis into their pool of Official Suppliers. More…
February 3, 2011
Never Summer Renews Official Supplier Partnership with PSIA-AASI
Building on a successful first term in the Official Supplier pool in the snowboard category, Never Summer has renewed it’s partnership with the Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) through 2013. More…
January 27, 2011
Glen Plake Completes PSIA Alpine Level I Certification; Stoked to Grow the Sport
Building upon an inspiring foundation of snowsports credentials, Glen Plake can now add “Certified Ski Instructor” to his resume; he completed the Professional Ski Instructors of America (PSIA) Alpine Level I certification exam this week at Breckenridge resort in Colorado. More…
January 2, 2011
Alpina Sports/Elan Join PSIA-AASI Official Supplier Pool
A New Year brings a new industry partnership for the Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) with the exciting addition of Alpina Sports/Elan to its Official Supplier pool. More…
December 14, 2010
Flow Snowboarding Joins PSIA-AASI Official Supplier Pool
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are pleased to announce the addition of Flow Snowboarding to their Official Supplier pool. More…
November 30, 2010
Daron Rahlves Becomes a Member of PSIA-AASI
The most decorated American downhill and Super G skier in history is adding another credential to his impressive snowsports resume. Former U.S. Alpine Ski Team member, Daron Rahlves, is now a member of the Professional Ski Instructors of America-American Association of Snowboard Instructors (PSIA-AASI). More…
November 29, 2010
As a natural extension of his role as a snowsports ambassador, one of the most recognizable professional skiers in the world has joined the association long known for its members’ commitment to fueling the public’s passion for skiing and riding. The legendary Glen Plake recently joined the Professional Ski Instructors of America-American Association of Snowboard Instructors (PSIA-AASI). More…
Yakima Becomes Official Supplier to PSIA-AASI
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are excited to announce the addition of Yakima to their Official Supplier pool. More…
October 26, 2010
PSIA-AASI Extends Official Training Site Partnership with Copper
Just in time for this year’s PSIA-AASI Team Training, the Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) have extended their partnership with Copper Mountain as the official training site of the PSIA-AASI Teams through 2011. More…
September 20, 2010
Toko Becomes Official Supplier to PSIA-AASI
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are pleased to announce the addition of Toko to their official supplier pool. Building on the strong category relationship with Swix, PSIA-AASI has added Toko tools and wax to their official supplier program. More…
Uvex Becomes PSIA-AASI Official Supplier
The eyes have it, with the addition of Uvex Helmets and eyewear to the official supplier pool for the Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI). Uvex, a leading manufacturer for protective eyewear and helmets, has been providing the latest in lens technology, lens coating, and expressive style in eyewear for more than 60 years and was amongst the earliest in the ski industry to begin making ski helmets, starting production in 1998. More…
August 30, 2010
PSIA-AASI Welcomes New Staff Members
Preparations for the 2010-11 snowsport season are in full swing at the Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI), as evidenced by the recent hiring of four staffers to fill positions in the membership services, communications, and marketing departments. More…
July 29, 2010
Summer Means Partnership Renewals & New Official Suppliers for PSIA-AASI
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) have renewed their partnerships with Booster, Dale of Norway, Hestra, Patagonia, Reusch, Smith, Swany, Swix, Twenty-Two Designs, and V.I.O., and have added new official suppliers Eurosocks, Gibbon Slacklines, GoPro, Granger’s, Osprey, Todi, Uvex, VholdR, and Yaktrax. More . . .
July 27, 2010
GoPro Joins PSIA-AASI Official Supplier Pool
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) are excited to announce the addition of GoPro to their official supplier pool. GoPro, a leading manufacturer of wearable sports cameras, is known for its high definition HD HERO video cameras which record at 1080p/960p/720p at 30 and 60 frames per second and can shoot in 5mp photo mode every 2, 5, 10, 30, or 60 seconds. GoPro cameras record sound and allow easy playback as well as slow motion playback if action is recorded at 720p. GoPro HD video cameras offer all the tools an instructor needs when documenting a lesson. More . . .
July 27, 2010
V.I.O. and PSIA-AASI Renew Partnership
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) have renewed their partnership with technology supplier, V.I.O. V.I.O originally became an official supplier in 2007—their contract has been extended through 2011. The company, which manufactures point-of-view video cameras, has recently been joined in the technology category by GoPro and VholdR. More . . .
June 3, 2010
Eurosocks Joins PSIA-AASI Official Supplier Pool
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) have are proud to announce the addition of Eurosocks as an official supplier of ski and snowboard socks. Eurosocks, a longtime supplier of socks offered through the PSIA-AASI Accessories Catalog, will increase the scope of its involvement with PSIA-AASI in its official role. Eurosocks will be the first supplier in the sock category. More . . .
Yaktrax and Granger’s Sign on as Official Suppliers of PSIA and AASI
Implus brands Yaktrax and Granger’s are pleased to announce today they have signed a two-year agreement with the Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI). The official supplier sponsorship demonstrates Implus’ commitment to the snowsports industries and to building solid relationships with PSIA – AASI members. More . . .
March 18, 2010
Transpack Joins PSIA-AASI Official Supplier Pool
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) are excited to announce their partnership with Transpack. Transpack, a longtime supplier of boot bags offered through the PSIA-AASI Accessories Catalog, will increase the scope of its involvement with PSIA-AASI in its new role as Official Supplier of travel luggage. Transpack will be the first supplier in this category. More . . .
March 18, 2010
PSIA-AASI Executive Director Receives Leadership Honor
The American Society of Association Executives & The Center for Association Leadership (ASAE) has named PSIA-AASI Executive Director Mark Dorsey to its 2010 class of Fellows. Dorsey, who has served as PSIA-AASI’s executive director and chief executive officer since 2006, is one of just five inductees selected this year for the prestigious designation. The ASAE Fellows program recognizes individual accomplishments and contributions to the association community, and its members serve as ambassadors, role models, and mentors for the association community. More . . .
March 12, 2010
Gibbon Slacklines Becomes Official Supplier to PSIA-AASI
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are pleased to announce the addition of Gibbon Slacklines to their Official Supplier pool. Slacklining, redefined by Gibbon’s proprietary slackline system, has made the balancing act of walking a line of webbing held tight between two points—traditionally a pursuit of especially balanced athletes—accessible to outdoor enthusiasts of all abilities and disciplines. Gibbon will join Skier’s Edge as the second addition to PSIA-AASI’s training tools category. More . . .
March 2, 2010
PSIA-AASI to Host Massive Snowsports Celebration at Snowmass
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) are hosting the biggest party in the history of snowsports instruction. Titled the 50/50—in celebration of five decades of instruction past and decades yet to come—members, guests, industry partners, and media are invited to join the associations for seven days of parties, skiing, riding, learning, and reminiscing at Colorado’s iconic Snowmass resort in April 2011. More . . .
March 1, 2010
Osprey Becomes Official Supplier to PSIA-AASI
The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are pleased to announce the addition of Osprey Packs to their Official Supplier pool. Osprey, an innovator in the technical pack industry, has long supplied outdoor enthusiasts with award-winning gear, but will be the first supplier in this category for the snowsports instructors’ association—an eagerly awaited partnership for PSIA-AASI. More . . .
November 19, 2009
January is Learn a Snowsport Month!
The Professional Ski Instructors of America and American Association of Snowboard Instructors is excited to announce its continued sponsorship and promotion of the second annual Learn a Snowsport Month. This national initiative is organized by industry associations in an effort to increase public awareness of snowsports and encourage participation. For more information, visit www.LearnASnowsport.org.
October 27, 2009
PSIA-AASI Extends Official Supplier Partnership with Smith
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) have just extended their Official Supplier partnership with Smith Optics, Official Supplier of helmets and eyewear to the associations, through 2014. More . . .
October 19, 2009
Hestra Extends Partnership with PSIA-AASI through 2014
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) have extended their partnership with Hestra, an Official Supplier of gloves to the associations, through 2014. More . . .
September 24, 2009
Never Summer Industries Jumps into the AASI Official Supplier Pool
The American Association of Snowboard Instructors (AASI) is excited to announce the addition of Never Summer Industries to their Official Supplier Program. Colorado-based Never Summer joins the association’s expanding sponsor pool in the snowboard category. More . . .
May 6, 2009
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) are excited to announce their partnership with Ortovox USA, Inc. More . . .