1. Max’s Product Spotlight: Backcountry Safety

    Max’s Product Spotlight: Backcountry Safety

    Coming out of Outdoor Retailer Winter Market and the SIA Snow show, the ski and snowboard industry’s two big tradeshows in January, it was overwhelmingly apparent that whether it’s via gate access from a resort or by earning their turns, more and more people are accessing the backcountry.

    Both ease of access and snow safety dominated the product selection, with new boot and binding systems for hiking, new ski and snowboard profiles that offer more versatility in off-piste conditions, and backcountry rescue kits and ABS avalanche backpacks all aimed at minimizing the danger should an accident happen.

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  2. NSAA Journal: It’s Not Your Momma’s Bunny Hill Anymore!

    NSAA Journal: It’s Not Your Momma’s Bunny Hill Anymore!

    Over the years, ski and snowboard schools have experimented with different ways to help guest learn to ski and ride. Sculpting beginner terrain isn’t a new concept, but now areas are really taking it to the next level. Shaping the beginner area and utilizing a terrain-based teaching approach is gaining traction across the U.S. with schools seeing positive results in student success and conversion.
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  3. Snow Pro Survey Results—LSSM & Professional Development

    Snow Pro Survey Results—LSSM & Professional Development

    Early returns on the annual Learn to Ski and Snowboard Month (LSSM) initiative point to several examples of instructional success.

    LSSM Executive Director Mary Jo Tarallo told TheSnowPros.org in an interview in January that the program was adopted by resorts in 34 states, and organizations such as Ski New Hampshire and Ski Vermont were reporting strong results.
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  4. Subaru Expands VIP Pro Purchase Program for PSIA-AASI Members

    Subaru Expands VIP Pro Purchase Program for PSIA-AASI Members

    Subaru of America, Inc., and PSIA-AASI are celebrating their strong partnership by extending the benefits available to the association’s members. Effective February 1, 2013, PSIA-AASI members can purchase a greater selection of Subaru models at VIP prices.

    The decision reflects the tremendous support that PSIA-AASI members have demonstrated for Subaru’s VIP Partners Program, as well as Subaru’s desire to provide America’s professional ski and snowboard instructors with even more valuable vehicle options.

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  5. Professional Development Update: Homework Isn’t Just for After a Clinic

    Professional Development Update: Homework Isn’t Just for After a Clinic

    Here’s another quick training tip for all of you Snow Pros leading clinic groups out there: give your participants homework before you start your clinic.

    Next time you are setting up a training session, don’t just ask yourself, “What are the specifics I want the attendees to know or be able to do after the clinic?”
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  6. Social Connection of Snow, Burton & How to Reach Young Riders

    Social Connection of Snow, Burton & How to Reach Young Riders

    Boulder, Colorado’s Leisure Trends Group recently conducted a survey of “Active Americans” that found that social motivations are the dominant drivers of first-time participation in skiing and snowboarding.

    According to the survey, more than 60 percent of skiers and snowboarders joined friends or family the first time they tried snowsports, compared to only 3 percent who went by themselves.
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  7. Top Boot Fitting and Board Tuning Shops in New England

    Top Boot Fitting and Board Tuning Shops in New England

    With all of the snow that is expected to hit New England starting this evening and into the weekend, we wanted to highlight which shops PSIA-AASI’s Eastern Division members called out for having the best boot fitting and board tuning services.

    Here are your personal picks, with some obvious standouts in states such as New Hampshire and Vermont. Check out the original Facebook post that started the conversation here, where you can add your own top shop choice, and have a great time skiing and snowboarding all the powder.
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  8. Snow Show Product Picks: Elan, POC & Rossignol

    Snow Show Product Picks: Elan, POC & Rossignol

    The PSIA-AASI national staff sure had a rewarding experience at the SIA Snow Show in Denver this past week.

    We had the opportunity to talk with many of our equipment suppliers about just how important having a relationship with America’s professional ski and snowboard instructors is for this business. And we also had some productive meetings that we hope will result in some exciting announcements in the coming weeks.
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  9. Snow Show Product Picks: Hestra, Icebreaker & Patagonia

    Snow Show Product Picks: Hestra, Icebreaker & Patagonia

    One of the toughest aspects of seeing all the wonderful new ski and snowboard gear at the SIA Snow Show in Denver each January, is knowing that you won’t be able to buy any of it until next fall.

    You can, of course, take some of the newest boards out for a test spin at National Academy 2013, taking place at Snowbird April 14—18, thanks to several of PSIA-AASI’s hardgoods partners. But if you want to get your hands on these three highlighted softgoods, you’ll just have to wait until the next PSIA-AASI Accessories Catalog shows up in your mail.
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  10. PSIA-AASI Division Affiliation Agreement Charts a Course for Greater Consistency, Cooperation

    PSIA-AASI Division Affiliation Agreement Charts a Course for Greater Consistency, Cooperation

    Click here to view the affiliation agreement microsite and related documents. The Professional Ski Instructors of America and the American Association of Snowboard Instructors’ (PSIA-AASI) Board of Directors announced that five of its divisio...
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