The Copper Mountain Fall Conference Follow-Up
The last weekend in October was a momentous one for PSIA-AASI. Division leaders from across the country met at Copper Mountain, Colorado, to focus on building greater consistency in our certification programs.
PSIA-AASI Names McSherry as Director of Partnership Marketing
PSIA-AASI today announced that William “Bill” McSherry has been named Director of Partnership Marketing. Bill will strategize, plan, identify and implement the association’s Sponsorship, Promotion, and Marketing Programs. PSIA-AASI Executive Director and CEO Mark Dorsey said, “We are pleased to bring Bill on board. He brings depth of experience and a unique blend of skills that will strengthen our partnerships and serve our membership well.”
Max’s Product Spotlight: PSIA-AASI’s Education Materials
With certification and professional development courses starting to happen across the country, now is a great time to think about what education materials you are going to want this season. Purchase your education materials now so that you can take some time to learn the content and be ready when the hills open to apply your knowledge on the snow!
Open Letter from PSIA-AASI Chairman of the Board Eric Sheckleton
Over the past 50+ years, we have all contributed to the growth and success of the ski and snowboard industry, creating an association that is recognized here in the U.S., and internationally, for the innovative, informative and inspirational ways we welcome everyone to join us in celebrating the thrill of winter that moves us all.
Hey Snow Pros! Duofold Has a Survey Just for You
Everyone knows that winter is cold, and that you have to layer up to stay warm when you’re heading outdoors to hit the snow. The most important layer, of course, is the base layer—and the people best suited to offer opinions on that very topic are those who spend a good chunk of their day braving the elements. That’s why Duofold by Champion wants to know what PSIA-AASI members prefer against their skin when they go skiing or snowboarding.
Michael Berry: The Model for Growth/PSIA-AASI Interview
NSAA President Michael Berry will be speaking to PSIA-AASI leaders from across the country on Thursday, Oct. 25th. Prior to his presentation, we wanted to sit down with him to discuss NSAA’s Model for Growth—the blueprint for growing participation in skiing and snowboarding—the impact of Learn to Ski and Snowboard Month (LSSM), which resorts he feels are leading the way in terms of converting new guests to the sport, and what he sees as the main benefits and impact of professional ski and snowboard instruction.
Team Workshop Update: Hitting Their Stride
With a skiff of new snow on top of the manmade base Copper Mountain has worked so hard to create for the 2012 PSIA-AASI Teams Workshop in Colorado, there was a growing sense that it was time to get some work done.
Team Workshop Update: Embracing the Future While Honoring the Past
The PSIA-AASI Teams strive to advance the level of U.S. ski and snowboard instruction for the benefit of members across the country, regardless of their on-snow discipline or home state. Including the advent of the Skills Concept, and snowboard and adaptive instruction among others, they are bent on embracing the future, but always with the sense that they are building on the successes of the past.
Q&A: PSIA-AASI Professional Development Manager Earl Saline
The PSIA-AASI Team’s Annual Fall Workshop kicks off this weekend at Copper Mountain, Colorado. Copper will also host the Strategic Education Plan Fall Conference, with PSIA-AASI Division leaders coming together from across the country to clarify and make consistent education and certification plans to benefit all instructors. With all of this occurring, we sat down with Professional Development Manager Earl Saline to get a preview before he gets deep into it.
Max’s Product Spotlight—Ortovox Snow Safety Equipment
As ski area boundaries and the ability to access the backcountry from ski areas expands, you as a passionate skier or snowboarder are more and more likely to find yourself in avalanche terrain.