SKI Magazine Launches Online Instruction Course to Promote Professional Lessons

PSIA-AASI members can access the course at a special rate through the Pro Offers right here.

In cooperation with PSIA, SKI Magazine and Warren Miller Entertainment have expanded their video-based online courses to include skiing. The ski-instruction course, “How to Break Through,” and the action-filmmaking course “Adventure Film School,” are the latest additions to Active Interest Media’s (AIM) AIM Adventure U.


“Our snowsports brands are uniquely positioned to offer this content to our large audience base,” said Lydia Tirpak, director of marketing and business development for AIM’s Mountain Group. “The powerful combination of our brands’ expertise, as well as our strong industry partnerships with organizations like the Professional Ski Instructors of America, allow us to offer compelling online education products to readers across a wide variety of interests and sports.”

SKI partnered with PSIA to film the nine-part “How to Break Through,” online instruction course at Solitude Resort in Utah. Students take the course at their own pace, and have 24/7 access to the content so they can review each lesson at their convenience. From a PSIA-AASI perspective, an especially exciting aspect of this new initiative is that it helps the association work toward one of its strategic initiatives, namely growth in public awareness of the value of PSIA-AASI members.

PSIA Alpine Team Coach and SKI Director of Instruction Michael Rogan, who is featured in each lesson, said, “It is an honor that the largest ski publication in the world wants to join forces with PSIA. It is a testament to the quality of both organizations.”


Rogan added that while the course provides a powerful message to consumers about the importance and value of professional lessons, it is a great resource for PSIA instructors as well.


This course has been built with the general public in mind, but there is a lot of useful information for the ski pro,” Rogan said. “A goal was to get the ski pro thinking about different ways to go about enabling our students to learn. I hope it becomes a recommendation to all our students. There is plenty of information for all parties to find something useful.”


See more about this awesome new partnership and how it promotes PSIA, and how your friends and family can enroll, right here.



– Peter Kray

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