National Lesson Share Increases, Rider Rally Recap + Matrix Videos

The National Ski Areas Association (NSAA) released its preliminary Kottke National End of Season Survey earlier this month at the NSAA Convention and Tradeshow in Marco Island, Florida. A final, comprehensive report will be completed this summer. Initial numbers show U.S. ski areas tallied an estimated 53.3 million skier and snowboarder visits during the 2017-18 season, which is down 2.8 percent from last season’s 54.8 million visits total. 

Of special interest to PSIA-AASI members, the report also stated a total of 130 areas provided data on total lesson volumes for both 2017-18 and 2016-17. At these resorts, the average number of lessons given was down 4.6 percent (to an average of 19,170 lessons per area), while total visits at this same resort sample declined by a greater 5.5 percent.

As a result, the lesson participation rate (or share of visits which included a lesson) increased slightly to 7.8 percent in 2017-18 from 7.7 percent the season prior. Maintaining or increasing the lesson penetration ratio will be important in the long-term growth of snowsports. 

Absolute lesson volumes were up in the Midwest region (up 4 percent to 9,941 lesson-visits) and down in the other five regions. Average lesson volumes per ski area were highest in the Rocky Mountain region (30,141 lessons, down 2.9 percent). Similar quantities of lessons were taught in the Pacific Southwest (16,789 lessons, down 15.5 percent), Northeast (16,949 lessons, down 2.4 percent), and Southeast (15,110 lessons, down 5.0 percent). Ski areas in the Pacific Northwest (7,864 lessons, down 17.1 percent) recorded lower volumes of total lessons. Final numbers will be published in the fall issue of 32 Degrees.

Rider Rally Recap: Education, Community + Fun for All 
Rider Rally at Colorado’s Arapahoe Basin ended Friday, May 11, after several days of incredible shredding and education with AASI Snowboard Team members and snowboarding colleagues from around the country. 

Starting on Monday, May 7, the event included freeriding with AASI Team members, followed by four days of on-snow exploration, clinics for all levels of instructors, networking, and parties each evening. Attendees receive 24 continuing education credits (6 per day). AASI Team members provided daily updates from the event, which you can access through the links below. 

Matrix Monday: New Child Development Videos
The Matrix, your go-to resource for digital content to help you improve your teaching and technique, has several new videos from PSIA-AASI Central Division Advanced Children’s Educator Ned Pinske on how to create better lessons for kids.

- Peter Kray


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  • National Lesson Share Increases, Rider Rally Recap + Matrix Videos


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