LAKEWOOD, Colo. (Nov. 29, 2018) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) announces Mount Gay Rum, the world’s oldest continuously distilled rum, as their official spirit partner. Both PSIA-AASI and Mount Gay Rum share the goal of inspiring skiers and riders to spend time together outdoors bonding over shared passions and creating lasting memories.
“Mount Gay Rum is excited to partner with PSIA-AASI to further our relationship with the ski and snowboard community,” says Dorothée Hériard Dubreuil, Mount Gay Rum’s director of brand marketing. “We hope to create lifelong adventures and memories with members as we bond on and off the slopes. “
Established in 1703, Mount Gay Rum is the world’s oldest continuously rum distillery. Time is a key ingredient for their heritage rums, with ties to the craftsmanship, which has been perfected over the past 300 years in Barbados.
“We are excited to partner with Mount Gay Rum to inspire people to enjoy the outdoor mountain lifestyle,” says Nicholas Herrin, PSIA-AASI CEO. “Mount Gay Rum shares many of the same values of ski and snowboard instructors – we’re all about having fun, spending time with friends and family, and creating lasting memories.”
PSIA-AASI believes that having fun is crucial to growing participation in skiing and snowboarding, and their partnership with Mount Gay Rum speaks to the shared commitment to bring people together. Hériard Dubreuil says, “Time with friends is time well spent – and what better way to après ski than to share stories and connect with others over Mount Gay Rum fireside after a day on the slopes.”
Hériard Dubreuil encourages #snowpros, who are over 21 years of age, to mix their favorite winter rum cocktail of their choice, snap a photo, list the ingredients, and tag @thesnowpros and @mountgayrumus. Or, try the Chalet Toddy by mixing Mount Gay Black Barrel Rum, raw honey, lemon juice and hot water – garnished with a cinnamon stick.
About Mount Gay Rum
A legal deed dated from February 20, 1703 confirms the existence of a “pot still house” on Mount Gay’s sugar cane Estate in Barbados, establishing Mount Gay as the world’s oldest rum producer. The distillery name honors the pioneering Sir John Gay who perfected the distinctive Mount Gay style. Still today, only the finest sugar cane molasses and pure water filtered through the coral heart of the island are selected to create Mount Gay rums. Perpetuating a long-standing Barbadian tradition for more than 315 years, Mount Gay rums are handcrafted from a blend of single column and double copper pot distillates and matured in toasted oak barrels, delivering aromatic, flavorful taste, body and refined character. The Mount Gay portfolio includes 1703, Black Barrel, XO, and Eclipse. Mount Gay is owned by Rémy Cointreau SA. For more information, visit www.mountgayrum.com or follow @MountGayRum on Facebook and @MountGayRumUS on Instagram.
PSIA-AASI is a nonprofit education association with a membership of more than 32,000 men and women dedicated to promoting snowsports through instruction. The association establishes certification standards for ski and snowboard instructors and develops education materials to be used as the core components of most ski and snowboard school training. The PSIA-AASI Team is a hand-selected team of 30 individuals that are the “best of the best” ski and snowboard instructors and help promote the organization’s educational programs. Learn more at thesnowpros.org or via PSIA-AASI’s Facebook, Twitter, Instagram and YouTube pages.
For more information about PSIA-AASI or PSIA-AASI’s Official Supplier programs, please contact Katrina Brinkerhoff at firstname.lastname@example.org or 720.963.4825.