Winners of Burton and AASI's "A Family of Snowboarders" contest have been announced, with riders across the country winning various prizes, including a lesson with an AASI instructor at a Burton Riglet Park, a Kids' Burton After School Special snowboard package, an adult LTR (Learn to Ride) lesson with an AASI instructor, and an adult Burton board.
The contest was part of a campaign by Burton and AASI to spread the word that snowboarding is a family sport. Over the past 20 years, Burton has worked to create LTR programs for riders of all ages and abilities. Thanks to advances in lessons, equipment, and terrain, children ages 3 and up can snowboard alongside their parents... and grandparents.
The youngest snowboarders in a family can have fun in a Riglet Park, while adults can enjoy the ease and accessibility of an LTR lesson. As part of the contest, snowboarding families were asked to:
- Take a picture or share a story that featured themselves and their family snowboarding or showed how a lesson(s) would help get everyone in their family out snowboarding together.
- Add hashtags #afamilyofsnowboarders and #snowpros
- Tag @burtonriglet, @burtonlearntoride (only on Facebook), and @thesnowpros
Contestants posted photos to their personal social media channel between Monday, Jan. 28 and Feb. 15, 2019.
As it turns out, four moms have become even more heroic in their families than usual by emerging as the big winners. According to Burton’s Chloe Elliot, Grace -- the winner of the children’s Riglet lesson -- said her son started riding at a young age but the family doesn't get to the mountain as often as they’d like... so they need to make their days count.
Carlee won the Kids' Burton After School Special snowboard package. She has a two-year-old and the whole family gets out on the mountain.
Kimberly, who won the adult LTR lesson, didn’t learn how to ski or ride when she was young, so she encouraged her boys to get out on the slopes. She is still skiing, so this will give her the opportunity to try snowboarding alongside her sons.
Steph, who won the Burton women’s Burton snowboard, didn't rideor ski as a kid, but did introduce her boys to snowboarding early on. Luckily, they fell in love with it “And now it’s all about 'family time' with my boys,” she wrote.