Member Spotlight: Eastern Division's Keri Reid

Welcome to the Member Spotlight, which gives well-deserved shine to some of the incredibly skillful and devoted ski and snowboard instructors who make up PSIA-AASI. Whether instruction is a full-time career or a part-time pursuit balanced with other endeavors, PSIA-AASI members have valuable insights to share, gleaned from their experiences on snow.

Enjoy getting to know your colleagues from far and wide who share your passion for teaching skiing and riding! (And fill out this questionnaire for the chance to share YOUR story and insights in Member Spotlight.)

Name: Keri Reid
Member Since: 2015
Primary discipline: Alpine
PSIA-AASI Division: Eastern 

You, Your Gear, and Your Favorites
When did you start skiing or riding? Age five. 

What is your best skiing or snowboarding memory? I’ve been hiking and skiing Tuckerman Ravine with family and friends most every spring since I was a teenager. The challenge is both uphill and downhill, but the company is what really makes it. The White Mountains have a special place in my heart.

What would you say to someone to encourage them to try skiing or snowboarding? Winter is best embraced when you do something fun! Skiing and riding are amazing ways to connect with the outdoors and other people.

What are your favorite off-snow hobbies? Hunting down good food.

PSIA-AASI and Your Snowsports Education Career
Certifications & specialties achieved: PSIA Alpine III, CSIA Alpine III, Children’s Specialist 2, Eastern Examiner Training Squad, Eastern Demo Team

Resort you work at: Okemo, Vermont

What inspired you to become an instructor? My parents signed me up as a junior instructor at first. I looked up to the instructors I worked with and wanted to be a part of what they were doing. The first resort I worked for had a really close knit snowsports school and their camaraderie is what influenced me to join the team. I got my CSIA Alpine I as soon as they would let me!

Do you teach part-time or full-time? Full-time

What other profession(s) or endeavor(s) are you involved in? In the summer I recruit for snowsports schools abroad.

What about your teaching style stands out? I’ve been fortunate to mingle with a variety of different instructor associations. The opportunity to draw on various systems has allowed me some perspective. I like to focus on tactics as much as possible and give specific body mechanics to support feedback.

What is you biggest accomplishment as an instructor? Helping other instructors meet their goals is the best part of my job. Joining the eastern educational staff was a dream come true and allows me to keep doing what I love the most.

What is your favorite PSIA-AASI member benefit? Access to other knowledgeable pros.

Who is your favorite PSIA-AASI Official Supplier – and why? Patagonia, I live in their gear!

What are your current skiing or riding goals? Having just been selected for the Eastern Demo Team, I’m aiming for the 2020 National Team Tryout. Whatever the outcome, the chance to ski with all the other hopefuls will no doubt be an incredible experience.


Your Advice to Instructors
What’s the best piece of advice you could offer a new instructor? Get certified! An education in snowsports will make your job more enjoyable, give you an opportunity to keep learning, and open many doors to new adventures.

What are some of your tips for teaching the following students…Beginners: Remember that fun is the primary goal! People have come to slide, not for a lecture.

Intermediates: Look to give them tactics to make sliding easier. Think: what would help them to enjoy a whole day on snow?

Advanced students: Find out why they have come to you and connect to that goal. Skiers and riders taking lessons at this level typically have very specific ideas in mind.

What advice do you have for instructors preparing for certification?Level I: Ask questions! Look to leaders in your snowsports school to help guide you.

Level II: Make sure you understand the exam format and be mentally prepared to present to your peers. I highly recommend attending as many Level II prep events as possible. You can take a lot of the anxiety out of your experience if you’re prepared.

Level III: Know your stuff! Be sure to have access to manuals, understand the fundamentals, and demonstrate creative variation. A bag of tricks is only good if you know how to adapt it situationally.

Sound off… Anything else you want to share? The best advice I can give any instructor is to keep pursuing new learning opportunities. This can extend far beyond level III. Just like skiing and riding, it’s more fun if you keep moving.

Connect with Keri Reid on Facebook: K Novom Reid and Instagram: @knovomreid.

Want to see yourself in our next "Member Spotlight?" Fill out this questionnaire for a chance to be featured across our social media platforms, the eNewsletter, and our website. You could even make it into 32 Degrees!

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  • Member Spotlight: Eastern Division's Keri Reid

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