Recruitment Toolkit

PSIA-AASI divisions, member schools, and members can play an important role mentoring a new generation of extraordinary instructors who love skiing and riding, and who want to pass on their knowledge and enthusiasm.

Early this season, in November and December, PSIA-AASI is launching a pilot digital “Work on Snow” campaign to test messaging and engage young skiers and riders. The campaign goal is to get young people excited about teaching snowsports, to provide resources that will help them become instructors and consider joining PSIA-AASI, and to generate enthusiasm and buzz around the ski and snowboard industry.

However, the biggest buzz happens on a local level. Would you leverage your grassroots marketing resources to help inspire potential young instructors who can help grow the sport?

This toolkit provides everything you need to get started, including step-by-step recruitment instructions and links to an image and photo library. 

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