Entries for June 2013

  1. Mt. Bachelor Conversion Success Built on Multi-Year Vision

    Mt. Bachelor Conversion Success Built on Multi-Year Vision

    Mt. Bachelor in Oregon won the National Ski Areas Association’s Conversion Cup in 2012, and was one of three finalists this year. The Cup recognizes those ski areas that are employing the most innovative, effective strategies for converting new skiers and snowboarders into lifelong riders.

    “When the NSAA first put out the Beginner Handbook, which outlines different theories and initiatives to get beginners committed to the sport, we came up with our own program offering the kind of significant value we thought people wouldn’t be able to pass up,” said Andy Goggins, Mt. Bachelor director of marketing and communications.
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  2. Snow Pros Sound Off: Secret to Converting Newbies is Fun, Fun, Fun!

    Snow Pros Sound Off: Secret to Converting Newbies is Fun, Fun, Fun!

    Big mountain and backcountry ski legend Mike Hattrup once said of getting people excited to ski and snowboard, “If we aren’t having fun, we can’t sell fun.”

    It appears that the majority of Snow Pros agree. That’s because when we asked you on the PSIA-AASI Facebook page what, in your opinion, “are the biggest keys to getting first-time skiers and snowboarders HOOKED—and guaranteeing that they will come back for more?,” many of you answered that it all comes down to “Fun.”
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  3. Max’s Product Spotlight: Mountain Khakis Shirts, Skirts, and Pants

    Max’s Product Spotlight: Mountain Khakis Shirts, Skirts, and Pants

    The long days of summer are upon on us and being the adventurous crew that skier and snowboarders are, I am sure everybody is finding their own epic ways of enjoying the outdoors.

    PSIA-AASI official supplier Mountain Khakis is currently featuring their summer line of clothing and accessories. Find high quality short and long-sleeve shirts for men perfect for any need, from camping and trekking to fishing, golf or just lounging around the yard. For the ladies, MK also offers a stylish selection of tanks, dresses and shirts.
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  4. Ski Instructors Honored, Great Snow in New Zealand + Mountain Travel Update

    Ski Instructors Honored, Great Snow in New Zealand + Mountain Travel Update

    Colorado Ski Country USA (CSCUSA) acknowledged outstanding industry professionals at its fourth annual Double Diamond Awards Reception. The Double Diamond Awards are CSCUSA’s hallmark event that allows industry professionals to come together and honor snow maintenance professionals, athletes, instructors, patrollers and industry legends.

    Ashley Sifers of Ski Granby Ranch was honored as Instructor of the Year. Ashley joined the Ski Granby Ranch team after working with the National Sports Center for the Disabled at Winter Park for nine years.
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  5. 32 Degrees Call Out: The Frontlines of Conversion

    32 Degrees Call Out: The Frontlines of Conversion

    We’ve been highlighting some of the ski areas that are employing innovative new ways to increase the conversion of first time skiers and snowboarders into full-on riders here at TheSnowPros.org for the past month.

    In doing so, we also wanted to shine a light on some of our previous coverage. The following excerpt is from a feature in the Winter 2011 issue of 32 Degrees Magazine, titled, Fresh Start: Is This The New Golden Age of Snowsports Instruction? There is a link to the entire article at the end:
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  6. Snow Pros Sound Off: What Keeps the Newbies Coming Back?

    Snow Pros Sound Off: What Keeps the Newbies Coming Back?

    We’ve been taking a closer look at what some innovative ski areas are doing to increase their conversion rate of first-time skiers and snowboarders here at TheSnowPros.org this month.

    But we also wanted your opinion on the matter (especially because it’s you and your colleagues who are actually teaching these lessons).
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  7. Summer Snow Pro Deals Stay Hot with New Offers from Icebreaker, Ramp

    Summer Snow Pro Deals Stay Hot with New Offers from Icebreaker, Ramp

    PSIA-AASI’s great partners want to continue to support you with the best outdoors products—even though they know you’re not actually on the snow right now.

    That’s why both Icebreaker and Ramp are offering special summer deals on some of their gear. Click over to the Pro Offers Page to see what your actual discounts are, and stay cool out there.
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  8. Off-Season Edge: Riding the Longboard Carve with Seth Johns

    Off-Season Edge: Riding the Longboard Carve with Seth Johns

    Anyone who has ever longboarded down a smooth asphalt slope knows just how mesmerizing riding an over-sized skateboard can feel, arcing slow backside turns in the summer heat.

    AASI Snowboard Team member Seth Johns knows that feeling, and has been enjoying as much of it as he can before he heads down south to Portillo, Chile, later this month. He also know how good longboarding is for keeping his snowboarding skills sharp, which is the subject of this week’s Off-Season Edge.
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  9. Father’s Day: Ski Film Star Chris Anthony Pays Tribute to Vino Anthony

    Father’s Day: Ski Film Star Chris Anthony Pays Tribute to Vino Anthony

    The ski industry has relied on various approaches to introducing more people to the sport. Some are measurable and receive support through a variety of means, while others are difficult to properly account for on a spreadsheet. Ironically, it’s...
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  10. Conversion Cup Winner Mountain Creek Banks on Terrain-Based Teaching

    Conversion Cup Winner Mountain Creek Banks on Terrain-Based Teaching

    In May, the National Ski Areas Association (NSAA) named New Jersey’s Mountain Creek Resort as the winner of its third annual Conversion Cup Challenge, sponsored by Head Wintersports.

    Conversion Cup applications are judged on a number of key skier and snowboarder conversion indicators, including:
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