1. Keys to Innovation, Saving Snowboarding + Who’s Still Open

    Keys to Innovation, Saving Snowboarding + Who’s Still Open

    When the National Ski Areas Association held its annual convention in Palm Spring, Calif., last week, members of the PSIA-AASI staff were in attendance, including Director of Membership Marketing and Communications Susan Urbanczyk.

    Along with the opportunity to discuss the pivotal role ski and snowboard instructors play in the overall health of the snowsports industry with some of the resort industry’s top executives, Sue said the convention’s keynote address, Driving Growth Through Innovation, was a highlight of the event. Presented by Robert Tucker, president of the innovation Resource, it focused on how everyone can embrace positive change, regardless of their resources. Here are some of the key points of the address:
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  2. Retailer Profile: Scott Ford of Utah’s Cole Sport

    Retailer Profile: Scott Ford of Utah’s Cole Sport

    It stands to reason that a business started by a ski instructor would forge great relationships with instructors. Like the Utah powder for which the surrounding landscape is famous, Park City’s Cole Sport draws ski and snowboard teachers in and rewards them with a bounty of goodness.

    The shop—launched in 1982 by Park City ski instructor Gary Cole and his wife Jana—expertly attends to instructors’ bootfitting and demo needs, but also extends rental discounts, tuning deals, and loaner programs to their clients.
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  3. 2012-13 Season Spotlight: Lessons, Snowboarding + Pass Sales

    2012-13 Season Spotlight: Lessons, Snowboarding + Pass Sales

    The National Ski Areas Association (NSAA) announced a preliminary estimate of 56.6 million visits during the 2012/13 ski season at its national convention in Palm Springs, Calif., on Wednesday. The results represent an 11 percent increase over the previous season, and the largest year-over-year gain in 30 years.

    According to NSAA, visits were up in all regions, with the biggest rebounds seen for the Pacific Southwest (up 20.5 percent), Northeast (up 20.3 percent), and Southeast (up 17.2 percent).  Impressive gains were also recorded in the Midwest (up 11.5 percent) and Pacific Northwest (up 7.5 percent) regions. The region with the smallest percentage gain, though off the largest base, was the Rocky Mountain region, which was up 1.9 percent over 2011/12 visits.
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  4. NSAA: U.S. Ski Industry Tallies 56.6 Million Visits in 2012/13 Season

    NSAA: U.S. Ski Industry Tallies 56.6 Million Visits in 2012/13 Season

    The National Ski Areas Association (NSAA) announced today that U.S. ski areas tallied an estimated 56.6 million skier and snowboarder visits during the 2012/13 season. The results represent an 11 percent increase over the previous season, and the largest year-over-year gain in 30 years.

    Despite a slow start to the winter season in parts of the country, many ski areas experienced a strong Christmas holiday period, and also reported strong visitation during President’s Day and throughout March, helping to propel the industry back into a more typical visit volumes.
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  5. Snow Pro Social Media Alert: What Advice Would You Give to a New Instructor?

    Snow Pro Social Media Alert: What Advice Would You Give to a New Instructor?

    The PSIA-AASI Facebook page keeps getting better, precisely because so many of you Snow Pros continue to share your thoughts and ideas.

    Last week, the “What Advice Would You Give to a New Instructor?” post absolutely blew up, with more than 70 of you adding your own insight and experience to what now looks like a must-read list for anyone considering becoming a professional ski or snowboard instructor.
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  6. Vail Numbers Up, Avalanche Heuristics + Untapped China

    Vail Numbers Up, Avalanche Heuristics + Untapped China

    With the National Ski Areas Association (NSAA) set to announce total U.S. ski and snowboard visits for the 2012-13 season at their annual convention in Palm Springs, Calif., on Wednesday, there are already promising signs this year was better than the last.

    That’s because Vail Resorts is reporting a strong season among its ski areas in Colorado and California, especially in terms of ski school revenue, which was up over the previous season by more than 11 percent.
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  7. Retailer Profile: Nick Blaylock of Vermont’s Mount Snow Bootworks

    Retailer Profile: Nick Blaylock of Vermont’s Mount Snow Bootworks

    Nick Blaylock has bad feet. Sure, that’s a bummer for him but a boon to the skiers and riders who flock to his boot shop at Mount Snow, Vermont. “I have terrible feet from being a ski racer, so I did a lot of tinkering with my boots beca...
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  8. Snow Pro Survey Results—Personal Accomplishments and Self Promotion

    Snow Pro Survey Results—Personal Accomplishments and Self Promotion

    With the lift service just finished at most ski resorts across the country—or beginning to wind down at areas such as Snowbird, where PSIA-AASI National Academy 2013 concluded last week—it seemed like a good time to ask what your biggest accomplishments on snow were this season.

    With social media continuing to proliferate, we also wanted to know what you’re doing to promote yourself to potential clients, whether it’s via a blog, a business card, or tried and true recommendation of family friends.
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  9. Max’s Product Spotlight: Leki Spitfire Ski Poles

    Max’s Product Spotlight: Leki Spitfire Ski Poles

    Still looking for one hot buy to wrap up the season? Well I have the perfect pick, the Leki Spitfire ski poles.

    After spending a week with some great members at PSIA-AASI National Academy 2013, I had the chance to do a lot of gear spotting. Being a gear junkie, there was no better place to do some gear watching than at the tram plaza in Snowbird during an unexpected week of powder days and giant smiles.
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  10.  Snow Pro Social Media Heats Up: The 5 S’s of Teaching

    Snow Pro Social Media Heats Up: The 5 S’s of Teaching

    PSIA-AASI’s social media interaction continues to grow, fueled by the participation of Snow Pros from across the country who are using platforms like the PSIA-AASI Facebook page as a place to discuss ideas and share news.

    Some recent stories have generated such interesting and insightful feedback that we wanted to start posting them here on the website to share with other members, and to further the conversation as well. Please do feel free to add your own thoughts on the subject by linking to the PSIA-AASI Facebook page, or by sending an e-mail to PSIA-AASI Lead Content Officer Peter Kray by clicking on the signature at the bottom of this page.
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