1. Snow Pro Survey Results—Personal Accomplishments and Self Promotion

    Snow Pro Survey Results—Personal Accomplishments and Self Promotion

    With the lift service just finished at most ski resorts across the country—or beginning to wind down at areas such as Snowbird, where PSIA-AASI National Academy 2013 concluded last week—it seemed like a good time to ask what your biggest accomplishments on snow were this season.

    With social media continuing to proliferate, we also wanted to know what you’re doing to promote yourself to potential clients, whether it’s via a blog, a business card, or tried and true recommendation of family friends.
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  2. Max’s Product Spotlight: Leki Spitfire Ski Poles

    Max’s Product Spotlight: Leki Spitfire Ski Poles

    Still looking for one hot buy to wrap up the season? Well I have the perfect pick, the Leki Spitfire ski poles.

    After spending a week with some great members at PSIA-AASI National Academy 2013, I had the chance to do a lot of gear spotting. Being a gear junkie, there was no better place to do some gear watching than at the tram plaza in Snowbird during an unexpected week of powder days and giant smiles.
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  3.  Snow Pro Social Media Heats Up: The 5 S’s of Teaching

    Snow Pro Social Media Heats Up: The 5 S’s of Teaching

    PSIA-AASI’s social media interaction continues to grow, fueled by the participation of Snow Pros from across the country who are using platforms like the PSIA-AASI Facebook page as a place to discuss ideas and share news.

    Some recent stories have generated such interesting and insightful feedback that we wanted to start posting them here on the website to share with other members, and to further the conversation as well. Please do feel free to add your own thoughts on the subject by linking to the PSIA-AASI Facebook page, or by sending an e-mail to PSIA-AASI Lead Content Officer Peter Kray by clicking on the signature at the bottom of this page.
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  4. PSIA-AASI National Academy 2013: The Highlight Reel

    PSIA-AASI National Academy 2013: The Highlight Reel

    There may be no better way to wrap up a ski and snowboard season than by attending PSIA-AASI National Academy, which this year took the Snow Pros’ annual continuing education, on-snow networking and all around fun fest to a whole new level.

    With such a great time still fresh in our minds, we wanted to compile a little 2013 National Academy highlight reel. If you were at this year’s event in Snowbird, Utah, we’d love to hear about your standout moments as well. Just click the signature at the bottom of this page and feel free to send us an e-mail.
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  5. Retailer Profile: Corty Lawrence of California’s Footloose Sports

    Retailer Profile: Corty Lawrence of California’s Footloose Sports

    Corty Lawrence is proof that the apple doesn’t fall far from the tree—although it might take root and grow in a slightly different direction. His grandparents started Vermont’s Pico Peak in the 1930s, and his mother, Andrea Mead La...
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  6. PSIA-AASI National Academy Day 5: The Evolution of Teaching

    PSIA-AASI National Academy Day 5: The Evolution of Teaching

    A bluebird day greeted the Snow Pros attending PSIA-AASI National Academy 2013 in Snowbird, Utah on Thursday, putting a beautiful finishing touch on a week of making new friends, learning new skills and riding fantastic snow.

    Indoors, the PSIA Alpine Team and AASI Snowboard Team members who spent the week leading clinics sat down to discuss the future of instruction. After presentations on the Evolution of Equipment and the Evolution of Technique, it was time to look at where Teaching is beginning to go.
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  7. PSIA-AASI National Academy Day 4: Snowboard Style + The Evolution of Technique

    PSIA-AASI National Academy Day 4: Snowboard Style + The Evolution of Technique

    Take a ride with some of the snowboarders attending PSIA-AASI National Academy 2013 at Snowbird, Utah, and even normally mundane terrain like a catwalk gets transformed into a mini terrain park.

    “Snowboarding really does provide a different way of seeing and riding the mountain,” said PSIA-AASI Professional Development Manager Earl Saline, a former AASI Snowboard Team member who also skis and telemarks. “And having that perspective here at Academy for the first time just adds to the energy and exchange of information at this event.”
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  8. PSIA-AASI National Academy Day 3: Happy Campers + Evolution of Boards

    PSIA-AASI National Academy Day 3: Happy Campers + Evolution of Boards

    As the endless cycle of snow that has been hitting Snowbird since PSIA-AASI National Academy 2013 hit its peak on Day 3, we sat down with a few first time attendees to see what they have the enjoyed the most about the experience so far.

    Tim Brown, Alpine Instructor, Beaver Creek, Colorado
    I like skiing a big mountain with some of the best instructors in the country. I had never been to Snowbird, and there is a lot of skiing here for sure. I have been skiing with Mike Hafer and Jonathan Ballou and Jim Schanzenbaker, and we have been working a lot on skidding turns or using less of our edges in the powder.
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  9. PSIA-AASI National Academy Day 2: Deep Returns, Hot App + Ages and Stages

    PSIA-AASI National Academy Day 2: Deep Returns, Hot App + Ages and Stages

    While most of America was filing their taxes on Monday, the Snow Pros attending PSIA-AASI National Academy 2013 at Snowbird were getting a substantial return for all the work they put in on snow this season.

    A slow moving storm dropped more than 8 inches in 24 hours, turning every clinic into a powder class. Flat light and intermittent pulses of precipitation only slightly dampened the sense of excitement and anticipation.
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  10. Horst Abraham Inducted into the U.S. Ski and Snowboard Hall of Fame

    Horst Abraham Inducted into the U.S. Ski and Snowboard Hall of Fame

    A “who’s who” of U.S. skiing and snowboarding gathered April 13, 2013, in Vail, Colorado, as pioneering ski instructor Horst Abraham and five other remarkable figures in the snowsports community—Jeremy Bloom, Kirsten Clark, Ha...
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