1. Live from the Snow Show: What’s Hot in Ski & Snowboard Sales

    Live from the Snow Show: What’s Hot in Ski & Snowboard Sales

    As the SIA Snow Show opened in Denver at the Colorado Convention Center, SnowSports Industries America and Leisure Trends Group released SIA RetailTRAK numbers for August-December 2012.

    December started slow in the snowsports marketplace, but the onset of true winter conditions and good snow across more than 50 percent of the country brought acceleration in sales of equipment, apparel and accessories made for cold and snowy conditions.
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  2. Live from the Snow Show: Mary Jo Tarallo Talks LSSM Success

    Live from the Snow Show: Mary Jo Tarallo Talks LSSM Success

    Here at the SIA Snow Show in Denver, every one is trying to figure out how to share the excitement of skiing and snowboarding with more people as they preview all sorts of hot new products for next season.

    As the show coincides with the completion of the 2013 Learn to Ski and Snowboard Month (LSSM) initiative, we took a moment to sit down with LSSM Executive Director Mary Jo Tarallo to see just how professional ski and snowboard instructors are helping grow the market for all the new gear.
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  3. Max’s Product Spotlight: Mountain Khakis

    Max’s Product Spotlight: Mountain Khakis

    With the company motto being “Built for the Mountain Life,” you can see why Mountain Khakis and PSIA-AASI have partnered up to offer a great deal to the PSIA-AASI membership on lifestyle clothing that is both functional and comfortable, with timeless style.

    The pant that started it all, the Alpine Utility Pant is available through the PSIA-AASI Accessories Catalog. The A.U.P., as it is affectionately known by those in the know, is built for every condition that life can throw at it.
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  4. Snowbird Gets Deep Ahead of National Academy 2013

    Snowbird Gets Deep Ahead of National Academy 2013

    Snowbird was reporting 21 inches of snow over the past 48 hours at noon today, with whiteout conditions making it all but impossible to see anything but clouds from the area’s Hidden Peak mountain cam.

    With 208 inches of snow already this season—and counting—it is starting to look like National Academy 2013 in Snowbird really will be the perfect place to complete your ski and snowboard season.
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  5. Learn to Ski and Snowboard, the Snow Show & Sandy Relief

    Learn to Ski and Snowboard, the Snow Show & Sandy Relief

    All good things come to an end, and Learn to Ski and Snowboard Month 2013 (LSSM), which has been driving thousands of lessons across the country this January, ends on the 31st.

    But as every professional instructor knows, learning programs continue throughout the winter at venues throughout the U.S. Most ski and snowboard areas are open at least through March, and some stay open well into spring depending on snow conditions.
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  6. Snow Pros Weigh In On the Concept of ‘Sidecountry’

    Snow Pros Weigh In On the Concept of ‘Sidecountry’

    The whole concept of “sidecountry,” that nebulous and perhaps non-existent resort-adjacent terrain that continues to draw the interest of more skiers and snowboarders, continues to be a live subject for professional instructors.

    Since we published the National Ski Areas Association op-ed declaring that there is no such thing as sidecountry, and a response to that op-ed from Level III Alpine Instructor David Bond, members have sent in their own personal take on the matter.
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  7. Mountain Lodging Surges, But Some Skier Visits Off to a Slow Start

    Mountain Lodging Surges, But Some Skier Visits Off to a Slow Start

    Ski and snowboard industry news from last week pointed to signs of a slow recovery from last season’s rough ride, although December snow and mountain lodging numbers have many in the industry hoping for a late season uptick.

    Snowstorms that finally materialized in mid-to late December did contribute to a partial rebound in occupancy during December and also created a significant boost for advance reservations for the remainder of the season, according to the most recent data released by the Mountain Travel Research Program (MTRiP).
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  8. Professional Development Update: Good Tips for Trainers

    Professional Development Update: Good Tips for Trainers

    Training can take many forms. The one common denominator that applies across the board is that the responsibility for doing something with the training lies with the trainee. Simply getting in the habit of asking your participants what they’ve done with the knowledge and information from previous clinics is a great way to create the culture of accountability for putting learning into practice and making tangible changes.
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  9. Top Boot Fitting and Board Tuning Shops in CA, CO, NM & UT

    Top Boot Fitting and Board Tuning Shops in CA, CO, NM & UT

    When we asked you, America’s professional ski and snowboard instructors, who your top specialty shops are for boot and ski and snowboard expertise, you gave us some very enthusiastic answers.

    Here are your call-outs for CA, CO, NM and UT. Be sure and check out the original Facebook post by clicking here. We will post new results each week from a different region.
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  10. Max’s Product Spotlight: American Snow

    Max’s Product Spotlight: American Snow

    It’s been nearly two years since PSIA celebrated its 50th anniversary at Snowmass, Colorado, and exactly two years since Interski 2011 took place in St. Anton, Austria. These events brought together ski and snowboard professionals and enthusiasts alike, as old friends connected and new friends were made, and instructors from around the world celebrated their common passion for snowsports.

    You can relive all of these events and the past 50 years of ski and snowboard instruction within the pages of American Snow, The Snowsports Instruction Revolution.
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