Is it Hot in Here? NSAA Addresses Climate Change
Today the National Ski Areas Association (NSAA) announced that resorts nationwide are taking meaningful steps toward combating climate change.
Smith Optics Offers Smoking Hot Deal for Members of PSIA-AASI
Smith Optics is proud to be a sponsor of PSIA-AASI and would like to offer current PSIA-AASI members an extra 5 percent and free ground shipping anywhere in the continental US.
Max’s Product Spotlight: Great Deals & Holiday Shipping Update
Get your Christmas shopping wrapped up with the items you and your family need from the PSIA-AASI Accessories Catalog and enjoy FREE shipping and delivery before Christmas. Place your order between 12:00pm EST Friday, December 7th and 12:00pm Thursday, December 13th and receive free shipping on all orders will a subtotal of $50.00 or greater*.
PSIA-AASI Names Urbanczyk as Director of Membership Marketing and Communications
Effective this month, Susan Urbanczyk, CAE, MS, joins PSIA-AASI as director of membership marketing and communications, and will provide strategic direction to ensure increased member engagement and consistency of member-focused communication and marketing.
In the News: Lessons, Kids and Ligety’s Fast Start
Aspen ski instructor Kevin Jordan has an article on Examiner.com that is a must-read—and must share—for all ski and snowboard instructors. In a piece titled “Top 5 reasons to take a lesson this season,” Jordan says that everything from learning the ins and outs of new rocker technology to making new friends are good reasons to take lessons.
Winter Trails Day Updates Announced
One of the great tie-ins to Learn to Ski and Snowboard Month is Winter Trails Day, which aims to get as many people as possible on cross-country skis and snowshoes, and also into a lifelong love affair with snowsports.
Max’s Product Spotlight: Hestra, Leki and Swany Gloves
This week’s product spotlight is on gloves. PSIA-AASI members are lucky to have three quality glove brands to choose from in the PSIA-AASI Accessories Catalog: Hestra, Leki, or Swany.
Snow Pro Survey Results—Innovation and Certification
We sure hope everyone had a fantastic Thanksgiving, and that there is enough snow in your region to get the lifts running and the trails open. There are presently three new storm systems beginning to work their way across the U.S. right now, so we’re keeping our fingers crossed for everyone to get some sliding in before we’re all busy teaching through the holiday season.
Fresh Free Heel News, from PSIA to a World Cup Breakthrough
Nordic news generated headlines from Colorado to Sweden this weekend, with PSIA getting prominent mention in a profile of Nordic Team member Jim Shaw.
Hurricane Sandy Support + Bring a Friend News
The ski and snowboard industry is doing all it can to help the victims of Hurricane Sandy—many of whom are still displaced by the tragic weather event that took lives and destroyed homes.