PSIA-AASI Announces KICKER as Official Supplier

LAKEWOOD, Colo. (April 10, 2019) – The Professional Ski Instructors of America and American Association of Snowboard Instructors welcomes KICKER, producer of high-performance speakers and headsets, as an Official Supplier.

“Both PSIA-AASI and KICKER are driven by a passion for helping others have fun,” said PSIA-AASI CEO Nicholas Herrin. “Together, PSIA-AASI and KICKER hope to grow participation in skiing and snowboarding so more people can get outside, where they can jam to music and create lasting memories.”

KICKER has been in business since 1973. The company grew from company founder and president Steve Irby’s love for good-sounding music. He started building pro-audio cabinets for his band to use in its live performances, and this evolved into building car speakers for friends. Today, KICKER makes products for the automotive, marine, powersports, and personal audio categories.

“KICKER’s mantra is ‘Livin’ Loud!’” said KICKER’s Director of Global Supply Chain, Gregory Lew. Livin’ Loud is a state of mind, a lifestyle. At KICKER, we live hard, play hard, and push the limits. We’re driven by passion – just like the instructors at PSIA-AASI.”

Lew said that KICKER is known for making speakers with a big bass range. “I compiled a report of 2017 stats that showed we sold and shipped over 45 million square inches of subwoofers in 2017, the equivalent of five U.S. football fields," he said. That’s enough bass to really shake things up!”

KICKER has a full line of products for the outdoor lifestyle – like its versatile, excursion-ready Bullfrog® Bluetooth® speakers. The Bullfrog collection of durable, long-lasting performance speakers are designed for outdoor enthusiasts looking to enhance everyday adventures.

“We’re excited to partner with KICKER to give our instructors access to concert-quality audio speakers and headsets,” said Herrin. “Like KICKER, PSIA-AASI is committed to helping people have fun, whether learning a new sport, or enjoying après with their favorite music playing.”

PSIA-AASI members can enjoy special pricing on KICKER earbuds, headphones, and wireless speakers, or create a sound system for their car with KICKER amplifiers, subwoofers, and vehicle speakers. You can shop KICKER products by clicking on the KICKER logo on the PSIA-AASI Pro Offers page

In celebration of the PSIA-AASI and KICKER partnership, the PSIA-AASI Snowboard Team used their KICKER speaker to jam to Darude's Sandstorm at the end of the Interski Night Demonstration in Pamporovo, Bulgaria. 

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as original equipment for automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at Consumers can follow KICKER socially at,,, or, and use the hashtags #kickeraudio and #livinloud.

PSIA-AASI is a nonprofit education association with a membership of more than 32,000 men and women dedicated to promoting snowsports through instruction. The association establishes certification standards for ski and snowboard instructors and develops education materials to be used as the core components of most ski and snowboard school training. The PSIA-AASI National Team is a hand-selected team of 30 individuals that are the “best of the best” ski and snowboard instructors and help promote the organization’s educational programs. Learn more at or via PSIA-AASI’s Facebook, Twitter, Instagram and YouTube pages.  

Editor’s Note
For more information about the PSIA-AASI or PSIA-AASI’s Official Supplier program, please contact Katrina Brinkerhoff at or 720.963.4825.

Related Images

  • PSIA-AASI Announces KICKER as Official Supplier


There are currently no comments, be the first to post one!

Post Comment

Only registered users may post comments.