Share Winter Partners with PSIA-AASI, SIA, & NSAA to Increase Youth Ski/Snowboard Participation

Over 40,000 youth will receive funding to participate in learn to ski and snowboard programs nationwide. 

Share Winter Foundation welcomes Snowsports Industries America (SIA), the National Ski Areas Association (NSAA), the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI), and the National Ski Patrol (NSP) as partners in its efforts to improve the lives, health, and fitness of youth through winter sports. 

Share Winter is a grantmaking organization providing financial and other resources to learn to ski (nordic and alpine) and snowboard programs serving youth traditionally denied access to these sports. Funds are distributed nationwide to carefully vetted programs that meet competitive grant criteria and commit to creating pipelines to ongoing snow sports participation. Last year, Share Winter funded 38,000 youth providing close to one million dollars in grants to school programs, non-profit ski areas, and non-profit organizations.

This year, thanks to SIA and NSAA each donating $40,000, Share Winter anticipates reaching an additional 2,500 – 3,000 youth by distributing grants to new and returning grantees.

In addition, PSIA-AASI and NSP are working with Share Winter to implement Junior Instructor and Young Adult Patroller programs, giving Share Winter youth opportunities to expand their skills beyond learn-to programs.  With the industry’s support, Share Winter hopes to fund 100,000 youth, each winter, by 2028.  

These new partnerships provide Share Winter grantees across the country access to additional industry support: funding, internships, gear, training, and access to ongoing participation. 

“This partnership demonstrates the industry’s commitment to growing winter sports and offering opportunities to the next generation of skiers and riders,” says Constance Beverley, Share Winter CEO. “As we work to grow a more diverse and inclusive snow sports community, we’re honored to add these outstanding partners to our efforts.” 

“Participation is a key initiative for SIA. Ensuring the growth of new participants into winter sports is critical to our industry’s future success,” says Nick Sargent, SIA President. “SIA is excited to partner with Share Winter to not only get more kids on snow, but also to provide the industry with new opportunities to support Share Winter programs that will directly help build to 100,000 new youth by 2028.” 

“Share Winter is the best fit for NSAA and their members because Share Winter gives grants to qualifying programs and ski areas [across] the country.  They have strict guidelines and require measurement of every funded program,” explains Kelly Pawlak, NSAA President and CEO.  “When it comes to growing the sport, data shows that youth that learn to ski and ride have a higher rate of making it a lifetime sport.  Teaching more kids to ski and ride is vital.  Supporting Share Winter allows us to help with those efforts by allocating money to proven organizations.” 

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  • Share Winter Partners with PSIA-AASI, SIA, & NSAA to Increase Youth Ski/Snowboard Participation


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