PSIA-AASI Official Spirit Partner Mount Gay Rum Lets Instructors Celebrate an Active Lifestyle with Friends and Family
The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) announces Mount Gay Rum, the world’s oldest continuously distilled rum, as their official spirit partner. Both PSIA-AASI and Mount Gay Rum share the goal of inspiring skiers and riders to spend time together outdoors bonding over shared passions and creating lasting memories.
“Mount Gay Rum is excited to partner with PSIA-AASI to further our relationship with the ski and snowboard community,” says Dorothée Hériard Dubreuil, Mount Gay Rum’s director of brand marketing. “We hope to create lifelong adventures and memories with members as we bond on and off the slopes. “
Established in 1703, Mount Gay Rum is the world’s oldest continuously rum distillery. Time is a key ingredient for their heritage rums, with ties to the craftsmanship, which has been perfected over the past 300 years in Barbados.
“We are excited to partner with Mount Gay Rum to inspire people to enjoy the outdoor mountain lifestyle,” says Nicholas Herrin, PSIA-AASI CEO. “Mount Gay Rum shares many of the same values of ski and snowboard instructors – we’re all about having fun, spending time with friends and family, and creating lasting memories.”
PSIA-AASI believes that having fun is crucial to growing participation in skiing and snowboarding, and their partnership with Mount Gay Rum speaks to the shared commitment to bring people together. Hériard Dubreuil says, “Time with friends is time well spent – and what better way to après ski than to share stories and connect with others over Mount Gay Rum fireside after a day on the slopes.”
Hériard Dubreuil encourages #snowpros, who are over 21 years of age, to mix their favorite winter rum cocktail of their choice, snap a photo, list the ingredients, and tag @thesnowpros and @mountgayrumus. Or, try the Chalet Toddy by mixing Mount Gay Black Barrel Rum, raw honey, lemon juice and hot water – garnished with a cinnamon stick.