Certifications:
Alpine Level III, Children’s Specialist 2, PSIA Alpine Team 2004 – 2016

What would you say to someone interested in learning to ski or snowboard?
What better activity to do when hanging out with friends. It is truly one the greatest ways to spend the winter months with friends.

Ryan Bramhall
Member Services Representative

Describe your role:
I help answer member questions.

Education & Certifications:
Bachelor of Arts in Journalism and Psychology with a double concentration in English from the University of Nebraska-Lincoln.

What would you say to someone interested in learning to ski or snowboard?
You should try it! You get to learn a new skill, spend time outside in gorgeous nature, and, to be honest, it’s just ton of fun.

What’s your favorite snowsports memory?
Anytime I’m out with friends and hitting the slopes, it’s always a good time.

Katrina Brinkerhoff
Communications Specialist

Describe your role:
My role is to let people know about the benefits of taking a ski or snowboard lesson with a professional instructor. People who take lessons are more likely to return to the sport, and this helps grow the industry. I also assist with web stories and 32 Degrees magazine, so members can stay current with PSIA-AASI news and offerings.

Education & Certifications:
Master of Arts in Communication, University of Colorado Denver and Bachelor of Arts in History, Reed College.

What would you say to someone interested in learning to ski or snowboard?
Learning how to ski (or ride) lets you get outside and spent time with friends and family. There is never a dull moment on the slopes.

What’s your favorite snowsports memory?
A weekend trip to Grand Targhee. The fog and snow destroyed any visibility, but the powder was deep, and the skiing was great.

Matt Dirks

Matt Dirks
Director of Business Development

Describe your role:
I manage the Official Supplier program, media sales, sponsorships, and other areas of non-dues revenue.

What would you say to someone interested in learning to ski or snowboard?
It is pure freedom and nothing beats two feet of fresh powder on a blue bird day.

What’s your favorite snowsports memory?
Taos, waking up and stepping out of my Dad’s VW bus we had camped in overnight into three feet of fresh powder. Waist deep in the parking lot!

Max Felix
Merchandise Manager and Sponsorship Specialist

Describe your role:
I’m responsible for planning the merchandise selection for the PSIA-AASI Accessories Catalog, managing the PSIA-AASI product warehouse in Lakewood, CO, and I’m the primary contact for official suppliers and sponsors that have product represented in the catalog.

What would you say to someone interested in learning to ski or snowboard?
It is a life-shaping sport that can provide a lifetime of adventure and fun for you, your family, and friends.

Lauren Foster

Lauren Foster
Director of Member Services and Administration

Describe your role:
As Manager of Member Services, I work with divisions and national staff to ensure our members are receiving the support they need. I also assist Max, our Merchandsing Manager with warehouse duties, the catalog, and product decisions.

What would you say to someone interested in learning to ski or snowboard?
No matter what ability you are there is something for everyone on the mountain. You can go at your own pace and just have fun!

What’s your favorite snowsports memory?
Skiing powder for the first time at Powderhorn in Grand Junction. What a rush!

Claire Jolly
Accountant

Describe your role:
I process sales and purchase orders and assist with month-end reconciliation.

Education & Certificates: 
Master of Accountancy, University of Tulsa. Bachelor of Science, Business Administration, University of Tulsa.

What would you say to someone interested in learning to ski or snowboard? 

Go for it! It’s never too late to start, and you’ll never know how much fun you’ll have until you try.

CJ Lambrecht
E-Commerce and Partnerships Supervisor

Education:
Montana State University (Bachelor’s degree in business management, with a minor in international business)

What would you say to someone interested in learning to ski or snowboard?
Might as well; you should try everything at least once.

Favorite snowsports memory:
It’s tough to pick a specific memory, but I would say in general my favorite snowsports memories come from all the days skiing Bridger with my college roommates before (or instead of) class. From the short lift lines to the long powder lines, there are no bad memories of that place.

Kelly Levitas

Kelly Levitas 
Digital Learning Manager

Describe your role:
I focus on the management, development, and execution of snowsports digital education projects, e-learning, web-based programs, training, and resources. I also provide technical leadership and administration of PSIA-AASI’s e-learning courses and The Matrix including design, development, implementation, technical support/training, and maintenance of digital content. I work with the Director of Education, divisional staff, and content experts to drive education, credentialing, and professional development excellence and consistency.

Certifications:
Bachelor of Science: Early Childhood Education
Master of Arts: Curriculum and Instruction and Special Education
Master of Arts: Learning Design and Technology (e-learning).

What would you say to someone interested in learning to ski or snowboard?
Why not give it a try?

What’s your favorite snowsports memory?
When I first learned to ski as a child, my family and I stayed in a cabin in West Virginia at the ski resort. The deer were used to the guests, so it was neat to see deer so close-up as a child.

Erika Martinez
Member Services Representative

Describe your role:
I help members with any questions they have.

Education & Certifications:
Bachelor of Science in Business Management

What would you say to someone interested in learning to ski or snowboard?
It’s always great to try something new!

What’s your favorite snowsports memory?
The 2021-22 season will be my first time on the slopes!

Jesse Morse
Information Technology Analyst

Describe your role:
I handle a variety of IT-related tasks for the organization, including web design, software engineering, database management, report-building, and troubleshooting problems. I also provide support for the Member Services team and the various divisions if they have any IT problems.

Education & Certifications:
Alpine Level III, Children’s Specialist 2, Bachelor of Arts in Mathematics

Favorite snowsports memory:
Waking up to 22″ of new snow in Telluride on a night where 2-4″ was forecasted, and literally choking on powder while making my first run.

Chip Powers

Chip Powers
Accounting Manager

Describe your role:
I provide accounting support to the education, marketing, member services, and merchandising departments. I also work with the nine PSIA-AASI divisions to provide shared accounting reporting and assistance.

Education & Certificates:
Bachelor of Science, Business Administration, Colorado State University

What would you say to someone interested in learning to ski or snowboard?
It’s the most fun you can have outdoors during the winter.

What’s your favorite snowsports memory?
Being with friends and watching my son launch off the cornices into untracked powder.

Wendy Schrupp

Wendy Schrupp
Executive Editor

Describe your role:
I’m part of a team that helps ensure PSIA-AASI’s education materials and other communication vehicles fire on all cylinders. In all resources the association produces to aid the engagement and professional development of members – from 32 Degrees and the Accessories Catalog to the association’s manuals, handbook, and other educational tools, I have a hand in coaxing out maximum clarity, accuracy, and stoke for teaching.

Education & Certificates:
Bachelor of Arts in Technical Journalism, Colorado State University

What would you say to someone interested in learning to ski or snowboard?
Skiing and riding is freedom in motion. And after all those years of shoveling snow, it’s time you got to do something fun with it!

What’s your favorite snowsports memory?
My first powder day on a snowboard, during a blizzard on Vail Mountain that postponed the day’s races during the 1989 World Alpine Ski Championships. Couldn’t see a thing, but it didn’t matter.

Dave Schuiling

Dave Schuiling
Director of Education

Describe your role:
Director of Education and Professional Development

Education & Certificates:
Alpine III, Snowboard III, Telemark III, Children’s Specialist 2, Freestyle Specialist 2

What would you say to someone interested in learning to ski or snowboard?
Your future begins uphill, but the downhill spiral is worth the journey every time.

What’s your favorite snowsports memory?
She said “yes” in the East Drain, Telluride, CO

Sam Sleger
Director of Partnerships and Sales

Describe your role:
I develop and service partnerships to provide our members special pro-offers, retail, and e-commerce offerings while adding value to our Official Suppliers. I also help foster relationships between our partners and the national team.

What would you say to someone interested in learning to ski or snowboard?
The accessibility of skiing and snowboarding makes it a versatile activity for all ages and skill levels. The experience of being on a slope encompasses so much more than the activity itself. It’s a culture that can be enjoyed at any point in life.

Andy Stein
Digital Marketing Specialist

Tom Spiess

Tom Spiess
Chief Financial Officer

What would you say to someone interested in learning to ski or snowboard?
You’ve really got to try this. You’ll never regret it.

What’s your favorite snowsports memory?
The first run I took with my daughters after they got out of ski school — they were dying to show me all the stuff they had learned.

Susan Urbanczyk

Sue Urbanczyk
Director of Marketing & Communications

Describe your role:
Oversee the marketing and communication efforts, including branding, digital marketing, membership marketing, online engagement, publishing and research efforts. Working with a great team of talented individuals, help plan and implement sales outreach and marketing and product development programs, that are targeted to existing and new markets.

Education & Certificates:
Master of Science, Public Service Management; Bachelor of Arts, Corporate Communications & Journalism; Certified Association Executive (CAE); Certification in Web Authoring, Publishing and Designing. Visit my LinkedIn profile.

What would you say to someone interested in learning to ski or snowboard?
You’ll have a lot of fun, meet happy and positive people, create a lifetime of memories and see beautiful scenery.

What’s your favorite snowsports memory?
I have two. Learning to ski from a family friend who taught at Wolf Creek and catching first chairs to ski knee-high powder through the trees. And then later, learning to snowboard and coming back to Wolf Creek to “surf” powder.

Office Dogs

George Herrin

George 

Ginger

Jazz

Lola and Charlie

Luna

Nali 

Sully Schrupp

Sully

Sushi