Peggy Hiller
Chief Executive Officer
Describe your role:
I am responsible for supporting the organization through strong leadership that works across all the regions for the benefit of the membership. In addition, I lead the staff team to foster the valuable education services and member benefits. My goal is to inspire creative pathways and solutions to grow PSIA-AASI and the snowsports industry.
Education & Certifications:
Bachelor of Arts, Economics, Smith College
What would you say to someone interested in learning to ski or snowboard?
Go with a pro , you won’t regret the experience!
What’s your favorite snowsports memory?
Going on a ski trip for the first time with all three of our kids skiing on their own. It was amazing to enjoy the sport as a family!
Ryan Bramhall
Member Services Representative
Describe your role:
I help answer member questions.
Education & Certifications:
Bachelor of Arts in Journalism and Psychology with a double concentration in English from the University of Nebraska-Lincoln.
What would you say to someone interested in learning to ski or snowboard?
You should try it! You get to learn a new skill, spend time outside in gorgeous nature, and, to be honest, it’s just ton of fun.
What’s your favorite snowsports memory?
Anytime I’m out with friends and hitting the slopes, it’s always a good time.
Katrina Brinkerhoff
Communications Specialist
Describe your role:
My role is to let people know about the benefits of taking a ski or snowboard lesson with a professional instructor. People who take lessons are more likely to return to the sport, and this helps grow the industry. I also assist with web stories and 32 Degrees magazine, so members can stay current with PSIA-AASI news and offerings.
Education & Certifications:
Master of Arts in Communication, University of Colorado Denver and Bachelor of Arts in History, Reed College.
What would you say to someone interested in learning to ski or snowboard?
Learning how to ski (or ride) lets you get outside and spent time with friends and family. There is never a dull moment on the slopes.
What’s your favorite snowsports memory?
A weekend trip to Grand Targhee. The fog and snow destroyed any visibility, but the powder was deep, and the skiing was great.
Micheala Clark
Regional Coordinator
Laura Duff
Education Development Coordinator
Describe your role:
I work closely with our education department, task forces, and subject matter experts to drive consistent education, professional development, and credentialing for PSIA-AASI. My focus is on the coordination and development of education projects, resources, e-learning, manuals, and training with an emphasis on webinar creation, management, and deployment.
Education & Certifications
Bachelor of Arts in Political Science, Loyola Marymount University
What would you say to someone interested in learning to ski or snowboard?
Just do it! Don’t take yourself too seriously, smile, breathe in the fresh mountain air and enjoy learning something new. If all else fails, there’s always après-ski!
What’s your favorite snowsports memory?
Any day on the mountain with my dad was a great day; quality father-daughter time.
Max Felix
Merchandise Manager and Sponsorship Specialist
Describe your role:
I’m responsible for planning the merchandise selection for the PSIA-AASI Accessories Catalog, managing the PSIA-AASI product warehouse in Lakewood, CO, and I’m the primary contact for official suppliers and sponsors that have product represented in the catalog.
What would you say to someone interested in learning to ski or snowboard?
It is a life-shaping sport that can provide a lifetime of adventure and fun for you, your family, and friends.
Lizette Hayes
Member Services Representative
Describe your role:
I assist members and help anwer their questions.
Education & Certificates:
Bachelor of the Arts in psychology and Bachelor of Science in nursing.
What would you say to someone interested in learning to ski or snowboard?
Go for it!
What’s your favorite snowsports memory?
My husband teaching me how to snowboard when we were first dating. I fell many times, but I had fun trying something completely new.
What would you say to someone interested in learning to ski or snowboard?
Go for it! It’s never too late to start, and you’ll never know how much fun you’ll have until you try.
Claire Jolly
Accountant
Describe your role:
I process sales and purchase orders and assist with month-end reconciliation.
Education & Certificates:
Master of Accountancy, University of Tulsa. Bachelor of Science, Business Administration, University of Tulsa.
What would you say to someone interested in learning to ski or snowboard?
Go for it! It’s never too late to start, and you’ll never know how much fun you’ll have until you try.
CJ Lambrecht
E-Commerce and Partnerships Supervisor
Education:
Montana State University (Bachelor’s degree in business management, with a minor in international business)
What would you say to someone interested in learning to ski or snowboard?
Might as well; you should try everything at least once.
Favorite snowsports memory:
It’s tough to pick a specific memory, but I would say in general my favorite snowsports memories come from all the days skiing Bridger with my college roommates before (or instead of) class. From the short lift lines to the long powder lines, there are no bad memories of that place.
Kelly Levitas
Digital Learning Manager
Describe your role:
I focus on the management, development, and execution of snowsports digital education projects, e-learning, web-based programs, training, and resources. I also provide technical leadership and administration of PSIA-AASI’s e-learning courses and The Matrix including design, development, implementation, technical support/training, and maintenance of digital content. I work with the Director of Education, divisional staff, and content experts to drive education, credentialing, and professional development excellence and consistency.
Certifications:
Bachelor of Science: Early Childhood Education
Master of Arts: Curriculum and Instruction and Special Education
Master of Arts: Learning Design and Technology (e-learning).
What would you say to someone interested in learning to ski or snowboard?
Why not give it a try?
Erika Martinez
Member Services Representative
Describe your role:
I help members with any questions they have.
Education & Certifications:
Bachelor of Science in Business Management
What would you say to someone interested in learning to ski or snowboard?
It’s always great to try something new!
What’s your favorite snowsports memory?
The 2021-22 season will be my first time on the slopes!
Jesse Morse
Information Technology Analyst
Describe your role:
I handle a variety of IT-related tasks for the organization, including web design, software engineering, database management, report-building, and troubleshooting problems. I also provide support for the Member Services team and the various divisions if they have any IT problems.
Education & Certifications:
Alpine Level III, Children’s Specialist 2, Bachelor of Arts in Mathematics
Favorite snowsports memory:
Waking up to 22″ of new snow in Telluride on a night where 2-4″ was forecasted, and literally choking on powder while making my first run.
Chip Powers
Accounting Manager
Describe your role:
I provide accounting support to the education, marketing, member services, and merchandising departments. I also work with the nine PSIA-AASI divisions to provide shared accounting reporting and assistance.
Education & Certificates:
Bachelor of Science, Business Administration, Colorado State University
What would you say to someone interested in learning to ski or snowboard?
It’s the most fun you can have outdoors during the winter.
What’s your favorite snowsports memory?
Being with friends and watching my son launch off the cornices into untracked powder.
Wendy Schrupp
Executive Editor
Describe your role:
I’m part of a team that helps ensure PSIA-AASI’s education materials and other communication vehicles fire on all cylinders. In all resources the association produces to aid the engagement and professional development of members – from 32 Degrees and the Accessories Catalog to the association’s manuals, handbook, and other educational tools, I have a hand in coaxing out maximum clarity, accuracy, and stoke for teaching.
Education & Certificates:
Bachelor of Arts in Technical Journalism, Colorado State University
What would you say to someone interested in learning to ski or snowboard?
Skiing and riding is freedom in motion. And after all those years of shoveling snow, it’s time you got to do something fun with it!
What’s your favorite snowsports memory?
My first powder day on a snowboard, during a blizzard on Vail Mountain that postponed the day’s races during the 1989 World Alpine Ski Championships. Couldn’t see a thing, but it didn’t matter.
Dave Schuiling
Director of Education
Describe your role:
Director of Education and Professional Development
Education & Certificates:
Alpine III, Snowboard III, Telemark III, Children’s Specialist 2, Freestyle Specialist 2
What would you say to someone interested in learning to ski or snowboard?
Your future begins uphill, but the downhill spiral is worth the journey every time.
What’s your favorite snowsports memory?
She said “yes” in the East Drain, Telluride, CO
Sam Sleger
Director of Partnerships and Sales
Describe your role:
I develop and service partnerships to provide our members special pro-offers, retail, and e-commerce offerings while adding value to our Official Suppliers. I also help foster relationships between our partners and the national team.
What would you say to someone interested in learning to ski or snowboard?
The accessibility of skiing and snowboarding makes it a versatile activity for all ages and skill levels. The experience of being on a slope encompasses so much more than the activity itself. It’s a culture that can be enjoyed at any point in life.
Tom Spiess
Chief Financial Officer
What would you say to someone interested in learning to ski or snowboard?
You’ve really got to try this. You’ll never regret it.
What’s your favorite snowsports memory?
The first run I took with my daughters after they got out of ski school — they were dying to show me all the stuff they had learned.
Andy Stein
Digital Marketing Specialist
Describe your role:
I create graphics and content for events, updates, new offerings, and to increase awareness of our brand. I help maintain our digital presence and handle email communications. My work connects members to the education materials we offer.
Education & Certificates:
I’m a degreed meteorologist. I got my B.S. degree from UNC-Charlotte. I’ve worked as a communicator on TV and for non-profits for almost a decade now.
What would you say to someone interested in learning to ski or snowboard?
If you want to experience something fun and adrenaline-filled while being outside, skiing or snowboarding is a great way to explore nature.
What’s your favorite snowsports memory?
I was skiing the backbowls of Vail, Colorado one year during a big snowstorm. I love riding through the trees and popping out on a nice, wide-open run. I was doing just that during this snowstorm and because it was snowing so heavy, I couldn’t see that where I popped out of the trees was a 15-foot cliff. Well, I flew off that cliff unknowingly about to get the most air in my life and thankfully landed in a pile of deep powder cushioning the blow of my less-than-perfect landing. It was the perfect mixture of adrenaline and fear.
Sue Urbanczyk
Director of Marketing & Communications
Describe your role:
Oversee the marketing and communication efforts, including branding, digital marketing, membership marketing, online engagement, publishing and research efforts. Working with a great team of talented individuals, help plan and implement sales outreach and marketing and product development programs, that are targeted to existing and new markets.
Education & Certificates:
Master of Science, Public Service Management; Bachelor of Arts, Corporate Communications & Journalism; Certified Association Executive (CAE); Certification in Web Authoring, Publishing and Designing. Visit my LinkedIn profile.
What would you say to someone interested in learning to ski or snowboard?
You’ll have a lot of fun, meet happy and positive people, create a lifetime of memories and see beautiful scenery.
What’s your favorite snowsports memory?
I have two. Learning to ski from a family friend who taught at Wolf Creek and catching first chairs to ski knee-high powder through the trees. And then later, learning to snowboard and coming back to Wolf Creek to “surf” powder.
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