Power Up to the Mountains in a Volkswagen for Your Next Ski or Snowboard Lesson
For a second year in a row, the Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) is partnering with Volkswagen as their official automobile vehicle.
Last season, PSIA-AASI’s operational leadership teams across the country had the Golf Alltrack as their support vehicle, and this season, Volkswagen expanded the fleet to include two new 2018 SUVs with 4MOTION all-wheel drive capabilities—the seven seater Atlas and all-new Tiguan. These vehicles will be stationed around the country at various ski resorts throughout the winter season.
Both PSIA-AASI and Volkswagen share a common passion for spenting time outdoors in the winter. Greg Tebbutt, Senior Director of Marketing Transformation, Strategy and Communications at Volkswagen of America explains, “the VW brand and snowsports enthusiasts share a sense of exploration, free-spiritedness, and deftness that goes beyond the cars we make or the mountains they ride.”
“VW has been a great partner to PSIA-AASI this past year, providing our division staff and event teams access to the mountains in all types of weather. This partnership gives our teams an invaluable measure of confidence that they’ll arrive at their destination safely,” said PSIA-AASI Chief Executive Officer Nicholas Herrin. “PSIA-AASI is eager to hit the road with new vehicles from Volkswagen that feature 4Motion All-Wheel-Drive.”
To show off the partnership, Volkswagen collaborated with Mimi Kvinge, a well-known Pacific Northwest skier and artist, for a second year in a row to create new custom car wraps for the Golf Alltrack, Atlas and Tiguan.
“I could not be more excited about being involved with the evolution of this project. Even though this my second year working with Volkswagen and PSIA-AASI, it is still so exciting and surreal to see my painting on such iconic vehicles,” Kvinge said.
Check out the custom artwork that Mimi describes as a “piece of her imagination on a unique canvas,” on her Instagram feed at https://www.instagram.com/mimikvinge/