The North Face Tackles Sustainability and Social Awareness
The North Face, PSIA-AASI’s Official Supplier of outerwear and baselayers, provides members with the industry’s most innovative performance apparel and gear, which also includes footwear, tents, packs and sleeping bags.
A recent story on CNBC details how The North Face is also taking an increasingly active role in mitigating climate change and supporting sustainability, promoting social awareness, and despite a slowdown in sales due to the pandemic, looking at the ways in which “outdoor activities could emerge from the Covid-19 crisis as a major opportunity for increased business.”
“We know as we position the business around purpose and commit deeply to sustainability in our products, we see the business and the consumers respond,” Tim Bantle, global general manager of urban exploration and mountain lifestyle at The North Face, told CNBC.
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