Collaboration Supports Accessibility to Snowboarding
Jeff said Burton has been an AASI partner since PSIA created the snowboard specific association in 1997. He explained the partnership is important for both entities, “Because we don’t just cooperate, we collaborate. We work on common goals that are actual and intentional, creating everything from learning tools to performance products, and we continue to build on them every year.”
Dave added, “AASI’s long-standing partnership with Burton has been a true push and pull collaboration to continually stretch the boundaries of what is possible in the snowsports industry. The relationship has always been focused on progression in growing the sport and providing more opportunities for participation and growth.”
Eric said he was especially proud of how the award recognized the hard work of previous AASI Team members and looks forward to building on their success in coming years.
“There is a great sense of pride and honor for the current and alumni AASI Teams to be recognized in our efforts to grow snowboarding,” Eric said. “The partnership between AASI and Burton has a long successful history, and it’s through our collaboration that we have been able to make an even bigger impact on accessibility for more diverse populations to be a part of the snowboard community. With Jeff Boliba’s big brave ideas, Burton’s influence and resources, and AASI’s dedication and talent, we will continue breaking down barriers in the snowsports industry.”
Jeff added, “Breaking down barriers echoes the spirit of Jake and Donna’s (Burton Carpenter) original vision for the brand for this to be a sport everyone can enjoy – and enjoy anywhere.”