PSIA-AASI Announces Partnership with Pure Mountain Fun

LAKEWOOD, Colo. (Aug. 31, 2023) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) recently partnered with Pure Mountain Fun to provide member-specific pricing on the brand’s versatile ski and snowboard packs.

“The Ski Pack and Rider Pack eliminate the hassle of juggling ski and snowboard equipment while navigating the walk to and from the chairlifts,” said Julie Gacnik, the brand’s creator. “The four-ounce pack creates a custom fit while worn, and stores in most winter jacket pockets while on the slopes, eliminating the need for locker rentals.”

“By partnering with Pure Mountain Fun, our members can access lightweight and durable backpacks that help reduce the stress and strain of carrying equipment as they head to the slopes for a fun day of ski and ride instruction,” said PSIA-AASI CEO Peggy Hiller. “Our members often get asked by their students about gear, and this partnership will help educate snowsports enthusiasts about carrying options.”

Featuring tear-resistant material, the patent-pending Ski Pack is a lightweight and quick-drying ski carrier designed to support outdoor enthusiasts who want to easily carry their skis. The hands-free ski carrier features adjustable straps, durable material, and pocket-size storage. In addition, the bottom of the Ski Pack has a reinforced opening wide enough to allow skis to easily slide through, while preventing bindings from passing through.

The custom-designed Rider Pack is made of the same material to accommodate snowboards, lessening the burden for riders too.

Pure Mountain Fun also offers the ‘Chute Pack – Special Edition, made of eco-friendly repurposed military parachutes and aluminum components, in both Ski Pack and Rider Pack designs.

PSIA-AASI members can learn more about PSIA-AASI’s newest Official Supplier, Pure Mountain Fun, products by logging in and viewing the Pro Offer page.

About Pure Mountain Fun
Founded in 2020, Pure Mountain Fun is focused on delivering lightweight pocket-size solutions for families to maximize their experience at ski resorts worldwide. Inspired by two fun-loving 10-year-olds seeking to ease the process of getting to the ski slopes with their families, the company is centered around getting the most out of time with friends and family, while minimizing everyday stressors.

The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) is a nonprofit education association – and close-knit community – of more than 33,000 snowsports professionals dedicated to creating life-changing experiences for others through snowsports instruction. PSIA-AASI members give people the gift of freedom, health, and the ability to enjoy sports that will reward them for life. Members of PSIA-AASI are busy creating the future of skiing and snowboarding – the association is there to help make that job easier, providing the platform and support to ensure their success. For more information about partnership opportunities, contact Samuel Sleger, director of partnerships and sales, at 720.963.4823 or .