PSIA-AASI welcomes KEEN, Inc. as a PSIA-AASI Official Supplier. KEEN develops and manufactures innovative footwear, apparel, and bags to inspire outside adventure, and this partnership connects ski and snowboard instructors to footwear that keeps them comfortable in the outdoors, as well as snowy conditions, so they can focus on getting people excited about new outdoor experiences.
“We’re excited to partner with KEEN as an Official Supplier to help our members obtain great footwear products,” said Nicholas Herrin, PSIA-AASI CEO. “KEEN products support our members so they can help grow the sports of skiing and snowboarding. Like PSIA-AASI, KEEN is committed to helping people enjoy an active outdoor lifestyle.”
Both PSIA-AASI and KEEN recognize the value of introducing youth to outdoor recreation so they have activities to enjoy for years to come.
Ashley Gamble, KEEN strategic programs specialist, said, “We understand the influence that PSIA-AASI members have in both their professional and personal circles, and we’re excited to be an extended part of those families by providing the right footwear for off-the-slope adventures.”
Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, it launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $17 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place. Learn more at keenfootwear.com.
PSIA-AASI is a nonprofit education association with a membership of more than 32,000 men and women dedicated to promoting snowsports through instruction. The association establishes certification standards for ski and snowboard instructors and develops education materials to be used as the core components of most ski and snowboard school training. The PSIA-AASI Team is a hand-selected team of 30 individuals that are the “best of the best” ski and snowboard instructors and help promote the organization’s educational programs. Learn more at thesnowpros.org or through the association's Facebook, Twitter, Instagram, and YouTube pages.